Glamour & Travel: Shopping for Fashion & Accessories in 1906 London – A Cunard Passenger’s Guide

📌 Explore the elegant world of Edwardian fashion and accessories with this detailed 1906 Cunard Daily Bulletin feature. From lace and leather to luxury furs and Parisian hats, this guide offers a unique lens into early 20th-century transatlantic travel and shopping culture.

Article appearing in the 1906 Supplement to the Cunard Daily Bulletin by Mrs. Aria (Eliza Davis) offered a glimpse of the what women did to make their fashion and accessory purchases in London at the turn of the twentieth century.

Shopping for Fashions & Accessories - 1906

This fascinating and lavishly detailed article by Mrs. Eliza Davis (writing as Mrs. Aria) offers a unique window into the elite fashion scene of Edwardian London in 1906—especially as curated for transatlantic ocean travelers aboard Cunard liners. It’s not just a fashion spread—it's an immersive cultural artifact, brimming with elegant storytelling, fine product descriptions, and richly evocative style cues. 👗👜🌍

🎯 Relevance to Ocean Travel & Fashion History

This article is a treasure trove for:

Teachers & Students 🧑‍🏫👩‍🎓: Explore class, consumerism, and women's roles in early 20th-century society through fashion.

Historians 📖: Understand the intersection of fashion, travel, and identity on ocean liners.

Genealogists 🧬: Trace family connections to luxury shopping, fashion preferences, and maritime travel culture.

Collectors & Curators 🧥🧤: Reference high-style tailoring, lingerie, leather goods, and lacework in original context.

🛳 Cunard strategically featured these shops for their passengers. These shopping guides were part of the Cunard Daily Bulletin—the leading printed voice aboard Cunard liners. For travelers, this wasn’t just advertising—it was inspiration for what to wear, gift, and pack across the Atlantic.

There is a subtle and convincing charm about the clothes at Jay's of Regent Street. I will undertake to convert any woman to this sartorial creed, provided she follows the course I lay down for her fashionable guidance and earnestly investigates particular new gowns shown me this morning.

First, I would have her note a frock of sky-blue silk voile, the plain, clinging skirt trimmed with a broad ruching of luxurious taffetas above a hem of equal depth.

A short-waisted effect is achieved using a high, swathed taffeta belt, at the top of which appears a fold of silver tissue, and au devant, a butterfly bow held with a small paste buckle.

The neckband and yoke consist of gathered white net and Brussels appliqué, and five diminutive frills of snowy Valenciennes suggest a shoulder cape, punctuated in front by as many china buttons.

The picture is completed by a large straw hat in the same brilliant shade of blue, lined with white lace, raised at the left side, and behind by a fluffy cache peigne (comb cover) of blue tulle.

Garlanding the crown, are small pink roses and green foliage surmounted by a tall, fringed ruching of blue silk, two black ostrich feathers nodding au cote gauche. In a striking contrast, a soi-disant tailor-made in navy serge adds an element of surprise to the ensemble.

The skirt reveals a variation of the familiar Greek key pattern in different black braids around the hem. The little coat is barred horizontally with a similar braid and opens to show a pointed belt of stone gray satin embroidered with intricate damask roses. A waistcoat of old rose taffetas is traced with an elaborate design in green, lemon, and wine-colored cords, sure to captivate the onlooker.

Accompanying this is a narrow little toque contrived from check straw in a mixture of rose, green, yellow, blue, and black. It is trimmed at the left with a big bird in glossy tones of blue, black, and myrtle.

Jay’s Ltd. the Best of Everything in Tasteful Dress by Royal Warrant of Appointment to Her Host Gracious Majesty Queen Alexandra. Court Gowns, Presentation Dresses, Wedding Trousseaux, Bridesmaid Dresses, Gowns, Millinery, Etc., Dinner Dresses, Reception Gowns, Evening Gowns, Tea Gowns, Lingerie, Etc., and Stylish Up-To-Date Fashions for the Present Season. Originality of Design, Richest Materials, Supreme Good Taste. Regent Street London, W. (Cunard Daily Bulletin, Special Number, 1906) | GGA Image ID #

Equally striking in its way is a Princess dinner gown, a style that originated in the 19th century and is characterized by its fitted bodice and full skirt. This particular gown is fashioned from a network of tiny jet beads over heliotrope tissue shot with silver.

The deep flounce allows the tissue foundation to be seen, as it consists of a boldly embroidered pattern in enormous jet beads of varying sizes and shapes. The Bolero, a short jacket that typically ends above the waist, is similarly treated and introduces a chemisette and puffed sleeves of finest cream point de Alençon, tasseled ends of jet swinging from the center of the bust and between the shoulders.

Sweet simplicity is represented by a frock of striped mauve and white voile, the corsage arranged in overlapping folds drawn around a yoke of tucked white mousseline inserted with narrow beading lines.

The fulness held in place, below the bust, by a coquettish little bow and a four-cornered buckle in lettuce-green enamel, while the merest suggestion of a waistcoat is carried out in Parma violet linen, embroidered in white and flanked by tiny revers of broad white braid, edged with half-an-inch of knife-pleated violet glace, the deep, pointed belt, consisting of draped voile, divided in half by a band of white braid.

A mauve straw hat is designed to wear with this. The crown is completely concealed by a high ruching of mauve chine shot with green and a wreath of vivid pink geraniums, the cache peigne being of pink tulle.

The glories of a dress evolved from rhododendron pink crêpe, velvet, and cream lace and are crowned by a jaunty little hat in rhododendron purple. An afternoon gown is inspired by black silk voile, relieved with a yoke of white tulle and lace appliqué and rendered perfectly by a large hat of black crinoline. The saucer-shaped brim is lifted to an acute angle at the left side by rosettes of brown tulle, and the crown is trimmed with puffings of black taffeta and a pair of black ostrich feathers.

The lingerie at Jay's is of the most beautiful description from stockings upwards, and the vexed problem of what to wear at the throat is admirably solved by a variety of collars and cravats. However, the selection of belts, parasols, negligees, dressing gowns, blouses, jupons, veils, and other etceteras is bewildering.

The lingerie at Jay's is of the most beautiful description, from stockings upwards. A variety of collars and cravats admirably solves the vexed problem of what to wear at the throat, while the selection is bewildering in belts, parasols, negligees, dressing gowns, blouses, jupons, veils, and other etceteras.

To know England well, the England of winding white roads, honeysuckle, and rose-scented hedges, and a very labyrinth of lanes, the England of grassy hills and wooded dales, of river and streamlet, of Roman encampment and Norman castle, of humble village churches and stately Gothic cathedrals, the England of Shakespeare, Wordsworth, and Tennyson, in a word the England of long ago, as well as the England of to-day, requires a motor, and—because the feminine mind must ever revert to the one subject—a motor means suitable clothing.

At this sage reflection, visions suggest themselves of certain coats I saw at the International Fur Stores, 163 & 165, Regent Street. These coats, admirably suited to all travel purposes, are versatile and ready for any situation. The light fawn cloth coat, for instance, is lined with grey squirrel, not quite full length, fitting loosely and double-breasted, with the wide, turn-down collar and cuffs consisting of stone marten.

To the ground is an all-enveloping wrap contrived from beaver-colored cloth, lined with nutria (coypu), and conspicuous for a rolled collar and cuffs of beaver, a single row of monster buttons, in smoked pearl and oxidized silver, doing decorative duty as far as the waist. Ideal for either yacht or motor is a long coat in dark brown and green plaid blanket cloth, a material specially manufactured.

Lined with nutria (coypu), the back is cut on the cross, and the double-breasted front bears two rows of cloth buttons to match, with beaver providing the collar and cuffs.

A loose and three-quarter length coat of soft black-faced cloth boasts a lining of luxurious Russian sable, buttons of dull silver, and a crossover collar and gauntlet cuffs of Persian lamb. This coat exudes luxury, making you feel indulgent and pampered on your travels.

Facade of the Hudson Bay House, the International Fur Store at 163-165 Regent Street, London W. Showing Window Displays of Fur Coats. (Cunard Daily Bulletin, Special Number, 1906) | GGA Image ID #

A distinct novelty is a loose, full-length motor coat of silver rabbit, and another built on similar lines is of Russian pony skin, beautifully shaded and bearing a storm collar and cuffs of unplucked beaver. These coats are unique and intriguing, sure to pique your interest and make you stand out on your travels.

Passing from the utilitarian to the elaborately ornamental, I cannot resist the temptation to describe a three-quarter theatre or casino coat of corn-colored cloth lined with white satin and chiffon.

About the neck and down the fronts runs a band of chinchilla, two stole-like ends in plaited silver braid, heavily weighted with monster tassels, falling from the neck. On the shoulders is a cape effect in ecru lace, adorned with raised roses in yellow silk with crystal centers and green chenille foliage.

Stoles continue to enjoy an uninterrupted spell of popularity, which accounts for the vast selection of these entirely desirable wraps at International Fur Stores. There, they are seen and coveted in every shape and skin known to fashion.

For summer wear, the sable tie most commends itself. At the same time, other favored furs are chinchilla, marten, mink, and all varieties of fox, which are white pre-eminently.

"Du nouveau, du nouveau et encore du nouveau!" is the cry of the fashionable world of today. That he invariably manages to meet the demand with a supply of stylish and exclusive novelties speaks eloquently of Vickery's ingenuity and resourcefulness. Pushing open any of the swing doors at 167, 169, and 171 Regent Street when one may, one is sure to find much that is new and more that is desirable.

A useful innovation is a checkbook case in any shade or kind of leather, fitted with a lock and supplied with blotting paper. An excellent letter case contains separate partitions for stamps and a flat pocket for paper money. These last are in plain leather but are also fitted with gold, silver, and gilt mounts for those who prefer the extra elaboration.

Leather cigar and cigarette cases, which cleverly double as matchboxes, are designed to maximize space and convenience. Speaking of cases, it's worth noting a specialty of Vickery's that has earned universal praise.

This is a big, envelope-shaped case in very soft leather. It is planned to hold a silk quilt and down pillow, with space left for the traveler's further convenience, periodicals, and a light wrap.

To H.M. the King, H.M. the Queen, H.M. the King of Portugal, T.R.H. The Prince & Princess of Wales, J. C. Vickery, Manufacturer of Finest Quality Leather Goods, Fitted Dressing and Travelling Bags, Writing and Liqueur Cabinets, Gold & Silver Ware, Jewellery, Etc. Novelties for Gifts Are in Endless Variety in All Departments. American and Colonial Visitors to London Are Most Cordially Invited to Visit J. C. Vickery’s Showrooms, Where They Will Find Many Exclusive Specialties and Designs Not to Be Seen Elsewhere, Comprising Leather Goods of All Kinds. Jewel and Dressing Bags, Dispatch Cases Tortoiseshell, Buil, Silver, Gold, Jewellery, Etc. Charming: Green Crushed Morocco or Dark Crushed Pigskin Set for the Writing Table. 95 Dollars, Complete. Writing Sets In Tortoiseshell. Buhl. Silver. Leather. Inlaid Wood, Etc. Always on View. Located at 179,181,183, Regent St., London. W. (Cunard Daily Bulletin, Special Number, 1906) | GGA Image ID #

When moving about from place to place, having some receptacle to keep one's papers safely is essential. To this end, Vickery's patent-locked letter tray is designed. In reality, a leather box contains a blotter, a drawer fitted with everything necessary to correspondence, from the hasty penning of a note of invitation to a lengthy government dispatch, and an ample recess for the storing away of important letters.

La Voyages should undoubtedly make her own delightful little traveling bag, a veritable dressing case in miniature. In violet, green, brown, or blue crushed morocco, this article deluxe measures seven inches in length and holds hair and clothes brushes, combs, soap box, scent spray, salts bottle, mirror, button hook, scissors, purse in a word all the addenda a woman thinks she requires if she is to appear spick, span, and adorably fresh after a long day's journey.

Another luxurious find at Vickery's is a crystal and silver inkstand, complete with a two-faced clock set into the lid. Whether open or shut, this elegant piece serves as a gentle reminder of the passage of time.

All my life, I had sighed for it. Once or twice, a vision of it was vouchsafed to me in a dream, only to be dispelled the instant I awoke. Then, just as I was about to class it among the unattainables and resign myself to the inevitable, I found it.

Being naturally communicative, I claim no special credit for sharing my discovery with the rest of my Sta, who all, no doubt, have participated in my aspiration to possess a waterproof suit in which it is possible to defy the elements and yet appear well dressed.

My lifelong desire was finally realized at Peter Robinson of Oxford Street. During a recent visit, I was delighted to discover a diverse range of fashionable waterproof wraps, each offering a unique style and price point.

The one that appealed to me most was a loose coat in dark green and blue plaid silk with cape sleeves and a neat velvet collar. Its price is £5 18s. 6d., and it is calculated to serve the double purpose of raincoat and dustcoat.

Another, after the same style, consists of striped grey and white silk, the collar being black velvet. A third, possessed of ordinary sleeves, is fashioned from bright, dark blue. The collar and cuffs are piped with light green and white, and the front is adorned with dull silver buttons.

With prices starting from 21s., these waterproofs are not only stylish but also a practical investment, especially in the unpredictable English climate. They are truly worth investigating.

Peter Robinson’s Oxford Street Renowned for Reliable Furs and Artistic Tailor-Made Garments. The “Nubia.” Superior Tailor-Made Coat With High-Class Cut and Finish Is Made in Our Workrooms, in Various Tweeds and Black and Navy Cheviot Serges, There Are Sleeves and Body-Lined Silk. “The Arford.” Stylish Fur Blouse, New Model, Our Exclusive Design. in Natural Blue Musquash, 7 1/2 Guineas. in Seal, Dyed Musquash, 8 1/2 Guineas. in Imitation Seal, Best-Selected Skins, 5 1/2 Guineas. in Natural Blue Grey Squirrel, 9 1/2 Guineas. in Bright Black Caracul, 5 1/2 Guineas. Ladies’ Gloves and Hosiery a Specialite. The Favour of a Visit Is Respectfully Solicited. Latest Fashions. Price From £3 18 6. (Cunard Daily Bulletin, Special Number, 1906) | GGA Image ID #

The feather stole has never been more in demand, and at Peter Robinson's, we have the latest varieties that will keep you on-trend. One of our popular options takes the picturesque form of a Pierrot ruffle in Marabout, finished with pendant loops of satin.

In a particularly becoming shade of brown, its price is 23s. 9d., whereas in black, it is 27s. 9d., and in white 49s. 6d. Flat stoles of clipped coques' plumage, white on one side and colored on the other, are 14s. 9d., and curled ostrich boas, three yards long, are obtainable in every fashionable shade for five guineas.

Passing to what is known as the mantle department, I made the acquaintance of an attractive dust coat, contrived from ecru tussore silk and guipure. Its feature is small buttons encircled by Catherine wheels in knife-pleated silk.

A useful full-length coat, in white or any colored serge, displays a military strap behind, a white collar, and cuffs traced with white silk cord, and only costs £2 18s. 6d., while an exquisite carriage wrap is fashioned from deep cream, with a broad hood effect in guipure, a collar of black moiré antique edged with a gold cord that crosses over the bust and fastens under a stiff black rosette. The loose sleeves are softened with falls of white lace.

For the discerning daughters of Eve, the allure of real lace is irresistible. To those who wish to indulge in the finest, John Wilson's Successors on Regent Street is a destination of exclusivity and elegance.

At that address, cobwebby lace of every description is waiting to entangle her. She has but to set eyes upon a certain scarf of ivory Carrickmacross, remarkable for a basket design filled to overflowing with trails of roses and shamrock, to succumb entirely.

Each piece at John Wilsons' Successors is a testament to the artistry of lace-making. Take, for instance, the three-yard-long and one-yard-wide Malines lace, a truly wonderful specimen of needlecraft priced at 45s.

It is in Irish lace, however, that John Wilsons' Successors excel. Just now, they are making a unique feature of entire robes of Irish crochet from thirty-five guineas.

The styles at John Wilsons' Successors are not just limited to Princess and Empire. Skirt and bodice pieces are also available, each requiring no trimming beyond a satin or silk waist belt and possibly a ribbon twist on the sleeves, offering endless possibilities for personalization.

For those looking for a more affordable option, consider our crochet bolero or jacket, priced at just three guineas. These pieces are not only a fashionable finish when worn over a chiffon blouse, but also a smart investment that won't break the bank.

John Wilsons’ Successors at 188 Regent Street, London, W. the Home of Good Linen. Discerning Hostesses Purchase “Woven Worth” Table Damask for the Artistic Excellence of the Designs (By Walter Crane, Lewis F. Day, R. Anning Bell, and Other Famous Artists), the Beauty and Durability of the Texture (Hand-Woven From the Best Flax, and Bleached by Sun and Rain), and Because the Prices Are Right. No Other Table Linen Is Quite Like It—None Quite So Choice. Bed-Linen de Luxe: Many People Think It Necessary to Go to Paris or Vienna for the Finest Bed-Linen Until They Find That the Most Exquisite Productions Are Obtainable From Wilsons’, Often at 20 Percent Lower Prices. Wilsons’ “Heirloom” Trade Mark Sheets and House Linens (Hand-Woven in Ireland and Yorkshire) Have Maintained a Century’s Reputation for Fineness and Lasting Wear, and Their Handkerchiefs and Embroidered Linens Are Remarkable for Tasteful Designs and Moderate Prices. Fully Illustrated Catalogue Free. Orders Delivered in New York. Prices Are Quoted in Dollars, Including Freight, Duty, and All Charges, Saving Time, Trouble, and Expense. Fine Real Lace. Irish Crochet Lace Robe, Complete 35 Guineas. Skirt Alone, 27 Guineas. Bodice " 8 Others From 40 to 60 Guineas. a Choice of Antique and Modern Lace Collections Is Always in Stock. Don’t Leave London Without Visiting Wilsons — Their Linens Are Unique. Telegrams: “Handkerchief, London.’ (Cunard Daily Bulletin, Special Number, 1906) | GGA Image ID #

Loose afternoon and evening coats are also present in Irish crochet, one of the most effective designs showing raised roses intermingled with shamrocks. Exquisitely delicate is a set of crochet cuffs to the elbow and a yoke to match seven guineas, while a coarser set is 50s.

Hand-embroidered lawn collars, circular and coming nearly to the edge of the shoulder, are bordered with crochet and cost 15s 6d. A beautiful bertha consists of Irish needlepoint and picturesque fichus copied from old-world designs. They are 45s each in inexpensive handmade Irish laces.

John Wilsons' Successors are likewise famed for their assortment of new and dainty handkerchiefs. Some that are particularly in demand just now, when the absence of serviceable pockets is making itself acutely felt, are mere atoms of French cambric some eight inches square, crisscrossed by woven lines of white in varying widths.

These Lilliputian handkerchiefs are 12s the dozen and tuck into a glove, sleeve, or buttonhole, and quite the latest novelty in masculine lingerie consists of French cambric handkerchiefs in white with a narrow-colored border.

These are the 30s per dozen; others are pure white with a large check design skillfully interwoven in wide and narrow bands and are 37s 6d per dozen.

To the ignorant, the name of Jaeger conjures up nothing more soul-inspiring than a vision of greyish wool undergarments, chiefly, be it frankly confessed, of the combination order.

For those in the know, the Jaeger depot in Regent Street is a treasure trove of versatile fashion. You can dress head to toe in Jaeger and effortlessly switch between a daintily feminine look and a dashing sports womanlike style.

In support of the latter assertion, let me quote a tightly fitting, three-quarter-length golf jacket, closely knitted in dark blue wool relieved with a single row of handsome gold buttons, or another, after the same style, in black with oxidized silver buttons.

Norfolk jackets are distinctly fetching in various Scotch tartan designs, and knitted boleros, to the waist, look well in one color, the collar, and cuffs contrasting sharply in another shade. Other knitted coats are semi-fitting, admirably shaped, and far below the hips.

Here, I urge, from experience, that nothing is so comforting, worn under a heavy outer wrap, as a clinging wool jersey when motoring, yachting, or crossing the Atlantic on one of the big liners.

Apropos of the last, I am led to speak of certain Jaeger bath wraps that are coziness and comfort personified and suggest themselves as ideal for board steamer wear.

One I have in mind at the moment is of fawn goats' hair, drawn in at the waist by a tasseled girdle. The deep collar and cuffs are edged with a narrow Lilting of Sevres blue silk.

Pure Jaeger Wool Those Who Travel Are Necessarily Exposed to Varying Degrees of Heat and Cold—Often to Extreme Heat by Day and Excessive Cold by Night. Jaeger Day and Night Wear Is the Safest Wear for All Climes at All Times. It Is Pure Wool at Fixed Moderate Prices. Ask or Write for an Illustrated Price List and Patterns. See the Jaeger” Name or This Tab on Every Garment. London: 126, Regent Street, W. 456, Strand, Charing Cross, W.C. 30, Sloane Street, S.W. 1 15, Victoria Street, S.w. 85 & 86, Cheapside, E.C. the Jaeger Goods Are Sold in Most Towns. Address Sent on. Application to Wholesale and Shipping Offices, 95, Milton Street, London, E.C. (Cunard Daily Bulletin, Special Number, 1906) | GGA Image ID #

A kimono-shaped dressing gown is made of brown camel hair bordered with green. A third possessing undeniable charms in rose-colored flannel is glorified by the addition of a collar and cuffs fashioned from white lawn prettily embroidered by hand in roses tied with true lovers' knots in forget-me-not blue.

Amid a host of blouses, I particularly recall one in cream delaine conspicuous for a high neckband and yoke of Valenciennes insertion joined together with rows of á jour stitch pale blue silk, further elaboration consisting of blue roses, white forget-me-nots, and green leaves worked on the shoulders.

When it comes to comfort, Jaeger corsets are a game-changer. Soft, pliable, and specially designed for warm weather, these corsets provide the perfect balance of support and flexibility. Whether you choose to wear them with or without the tape, they ensure a comfortable fit and a little bust support with shoulder straps.

This laces behind and fastens with a single button in front. For generously proportioned figures, the "Eleanor" price of 18s 6d commends itself. In common with all Jaeger corsets, it is made from pure wool, but unlike the other models, it laces down either side of the bust in front.

Transitioning from stays to underskirts, I must mention the elegance of Jaeger's offerings. Underskirts in woolen satin, available in black, white, and a variety of colors, are flounced to the knees with taffetas, adding a touch of sophistication to any outfit.

Others, similarly glorified, are fashioned from woolen poplin. Prevention being avowedly "better than cure," it is perhaps not superfluous to whisper that in a jupon of this kind, the traveler reduces the dangers arising from chill to a minimum.

Let the modern be skillfully made, highly finished, and artistic. There is a fascination, no doubt born of sentiment, that clings to old furniture. At the same time, historical association lends a luster that gold leaf cannot emulate.

So mused I at Maple's, Tottenham Court Road, as, after passing through a maze of all that is newest and best in today's house decoration, I stepped into the calm atmosphere of Queen Anne tables, chairs, inlaid cabinets, and sofas of quaint and harmonious design.

A little further on, I paused before a set of tall Dutch chairs with narrow, inlaid backs and stamped velvet seats. These were once the property of Charles X. of France and used by him during his sojourn in Holyrood Palace, a piece of history preserved in wood and fabric, a testament to the unique craftsmanship of the past.

A vast Normandy wardrobe in darkest walnut formerly belonged to Empress Eugenie. From the late Lord Cork's collection is a superb cabinet surmounted by the two-headed eagle and Imperial crown of Austria, each piece carrying with it a rich history that demands respect.

This is an especially fine example of early Italian work. It consists of ebony panels carved in ivory, inlaid with various tortoiseshell figures. Equally interesting is a magnificent antique Spanish cabinet with countless drawers and panels of tortoiseshell decorated with scenes engraved on silver.

For Interesting Antiques at Commercial Prices, Inspect Maple & Co.’s Galleries in Tottenham Court Road, London, the Most Extensive and Varied Collection in Europe Replete With Fine Examples of Old English Furniture of the Chippendale, Heppelwhite, Sheraton, Adam, and Other Periods, Choice Specimens of Empire, Louis XV and XVI Furniture, Sèvres Vases, Ormolu, Bronzes, Old Embroideries, Curios, Sheffield Plate, Ivories, Tapestries, Statuary, and Antique Eastern Rugs, Constituting an Exhibition of Rare and Exceptional Beauty and Interest. Paris: 5 Rue Boudreau Pres L’opera. (Cunard Daily Bulletin, Special Number, 1906) | GGA Image ID #

Other objects de vertu are old Nankin ware, antique Sheffield plates, grandfather clocks, and many excellently preserved examples of Sheraton, Hepplewhite, and Chippendale.

Here, fashion now inclines ever more to the old English in furniture. In this proposal, I was shown no less than a hundred and fifty small tables in the three styles just mentioned, and no two were alike.

Passing from furniture, I next investigated silk curtains. They were so beautifully woven that it seemed impossible to believe the flowers were not hand embroidered. Many designs are faithful copies of the antique, and the shading owes its subdued tints to the passage of time.

Among the most striking pieces of exquisite patterns are the gold butterflies and trellis, which work in small green leaves and tiny bright pink and blue flowers on a cream ground.

Another displays dull pink roses and somber foliage against Gobelin blue. At the same time, a third reveals alternate stripes of vieux rose and ivory and bronze baskets filled with trailing rose branches.

Attractive curtains in self-colored taffetas boast borders of gaily flowered brocades, others of plain silk edged with authentic lace applique.

A pair of woolen curtains is effective, bordered with a conventional design in cut silk traced with cord. Genoa curtains and old Jaspé velvet curtains are peculiarly appropriate for oak furniture.

No visit to Maple's is complete without the department dedicated to Oriental carpets. Here, the connoisseur will find much to interest him in a few rare old Persian rugs and carpets, especially an antique prayer carpet that may be described as unique. This carpet depicts the holy places of the pilgrimage to Mecca and bears texts from the Koran.

Like the treasure trove, there are five moderately sized silk rugs from Yhiordes and Kula. These are very old, perfectly preserved, and cheap at £55 each. Saddlebags, made from carpet, hail from Persia, where they were the property of the fearless horseback riders belonging to the wild tribes and now serve the peaceful purpose of seats for chairs.

Then, there are innumerable rugs and carpets from Turkey, Asia Minor, Afghanistan, and India. Oriental carpets have the special merit of not deteriorating but improving with time, a testament to their enduring value and the appreciation they deserve.

Stepping into the expansive premises of Messrs. George Trollope & Sons in West Halkin Street, Belgrave Square, is a privilege reserved for the true lovers of the antique. It's akin to a visit to a museum, but with the added advantage that the objects of your desire are not mere unattainable dreams.

Upon entering, the eye is inevitably attracted to a glass case containing a large assortment of old keys and elaborate examples of iron and brass work. Then, the attention wanders to the quaintest of door knockers, most of which represent classical subjects and mythical animals.

A passage is devoted to carved wooden and marble mantelpieces, many after Adams. In contrast, others are highly ornate, a fact which generally suffices to betray their Italian origin.

Geo. Trollope & Sons and Colls & Sons Limited Antique and Modern Furniture-Decorations. Old Carved Oak Panelling (Regence Period) in the West Halkin St. Galleries. Old Venetian Well Heads Old Ornamental Garden Ornaments (Illustrated Booklet on Application.) Old 14th Century Istrian Stone Venetian Well Head. at the St Louis Exposition 1904, Awarded Grand Prize for Decorations. Grand Prize for Furniture. Gold Medal for Wall Hangings. Gold Medal for Upholstery. Gold Medal for Electric Fittings. West Halkin Street, Belgrave Square, London, S.W. (Cunard Daily Bulletin, Special Number, 1906) | GGA Image ID #

A large and beautiful Gobelin tapestry, dated 1720, represents Diana's toilet, and interest also attaches to wonderfully carved and brass-adorned bridal chests and Venetian coffers.

For instance, a tall, black oak chair with a dull red velvet seat, belonging to the reign of James I, and a second upholstered in brocade, from the era of Charles I, offer a tangible connection to these historical periods.

The old armor and weapons on display are not just for show. They connect us to a time when the names Savelli and Coronna held great power in the courtyards of ancient Italian palaces.

Long would one linger, oblivious of the flight of time, in a boudoir of the Regence period. The walls are paneled with oak, the carving outlined in gilt, and are taken from an old building in the south of Paris. Every detail is perfect, even the tall doors with enormous brass handles and elaborately decorated locks.

Gilt sconces hold wax tapers, marble-topped tables and cabinets rest heavily on gilt legs, and a musical chime sounds suddenly from a pendant clock surmounted by a gilt goddess. A smaller room in the same style leads out of the boudoir, except the paneling is not gilt.

Other objects to excite special attention, where all is interesting, are four poster beds, a variety of mirrors, a Francois I. chair, conspicuous for dog-headed arms and upholstered in claret-colored velvet, a narrow strip of royal blue velvet, embroidered in gold, running down the back.

Old Carved Oak Paneling (Regence Period) in the West Halkin Street Galleries. (Cunard Daily Bulletin, Special Number, 1906) | GGA Image ID #

The variety of Sheraton and Adams furniture, now in vogue, is sure to excite the connoisseur. Italian and Oriental cabinets, screens, bronzes, and statues all compete for your admiration, promising a thrilling experience for any antique enthusiast.

While investigating the many treasures with which the rooms and galleries are stocked, the visitors to Trollopes should not omit an occasional glance upward at the ceilings. They are also encouraged to touch, feel, and even sit on the items, as this tactile experience can deepen their appreciation of the antiques.

Discover the allure of everything Irish at Inglis & Tinckler, The Irish Warehouse, 147, Regent Street. Our patriotic boast is not just a statement but a promise of unique, high-quality Irish linen that will captivate you.

Be her political sympathies, whatever they may be, every housekeeper worthy of the name believes in a home rule policy that champions the cause of Irish linen.

At 147 Regent Street, we understand the value of your investment. Our hand-loom table cloths and napkins of satin damask, made a special feature of, offer unparalleled wear. And the best part? Our prices are so reasonable that spending freely feels like the truest form of economy.

For instance, linen sheets two yards wide and three yards long are 10s 9d per pair, while cotton sheets of the same size are 6s 6d. Proportionately inexpensive are exquisitely embroidered and lace-inserted bed linen, napery, and counterpanes.

The assortment of handkerchiefs is inexhaustible. In genuine Irish cambric, women's hemstitched handkerchiefs start at 3s 9d per dozen, and gentlemen's begin at 5s 1d, in the same quality but of a somewhat heavier make. Lace-edged handkerchiefs and initialed and hand-embroidered handkerchiefs are present in great variety.

Depot for Irish Peasant Industries Under Royal Patronage. Inglis & Tinckler, the Irish Warehouse, 147, Regent Street, London, W. Irish Laces Original Designs, Most Extensive Stock. Direct From Our Workers. Irish Poplin: Finest Hand-Loom Productions, Rich Qualities, and Brocades. Irish Linen Double Damask Table Cloths and Napkins, New Designs, and Marvelous Value. Irish Handkerchiefs Hem-Stitched, Embroidered, and Trimmed Lace, Also Initialed. Irish Hosiery Real Balbriggan, Cashmere, Cotton, Lisle, and Silk. Irish Tweeds New Colorings in Donegal and Other Makes All Qualities. Irish Bog Oak and Connemara Marble Novelties. the Irish Warehouse, 147, Regent Street, W. Telegrams: “Shamrock, London." Telephone: 2478 Gerrard. (Cunard Daily Bulletin, Special Number, 1906) | GGA Image ID #

The Belleek ware at the Irish Warehouse is distinctly different from anything else of the kind. Peculiarly light and very strong, this characteristic china suggests the term eggshell because it is so fine. In color, it is a deep cream, highly glazed, and tinged with rose at the edges. It is most effective for an after-dinner coffee or tea service, and it also makes pretty fruit dishes and vases.

Another specialty at 147 Regent Street is the real Balbriggan hose. Cotton, lisle thread, spun, pure silk, and cashmere stockings all bear the stamp that guarantees excellence worldwide.

Last but certainly not least, immerse yourself in the world of invincible poplins and the vast selection of Irish laces and crochet at 147 Regent Street. The variety is bound to excite you, with options sold by the yard in widths ranging from half an inch to 21 inches, and also present as collars, berthas, entire robes, boleros, jackets, and blouses.

Based on the settled conviction that variety is charming, mainly when applied to women and millinery, my pet theory is that no hat should be expensive.

For this reason, it is too widely known that the latest and daintiest French millinery is to be found at the Parisian Hat Co., 30, New Bond Street. Here, every hat and toque is marked at a reasonable 30s 0d, a pricing strategy that not only makes the hats affordable but also saves you from the mental arithmetic at the time of buying and any possible qualms of conscience later on.

Imagine a tiny toque of Wedgwood blue straw, a design that's both new and quaint. Shaped like a diminutive forage cap, it's arranged to rest on the left eyebrow, creating a marvelously coquettish effect. The back features vast puffings of black satin, following the fashion of the bonnet dune nurse.

Very different but no less chic is a small oval sailor in cerise chip, the crown encircled by a ruching of velvet to match. A shaded cherry bird appears on the left side, and a double bow of velvet rests on the hair behind.

The Parisian Hat Co. Has Hats for Every Occasion. All at the Same Uniform Price, 30/- a Large Stock of the Newest Models Always on View. Beautiful Hat of Violet Straw With Cerise Velvet Round the Crown, and Bunches of Violets Under the Brim at One Side, 30/-. 30, New Bond Street & 67, Knightsbridge for the 30/- Hat. Any Model Copied in Any Color. (Cunard Daily Bulletin, Special Number, 1906) | GGA Image ID #

Another chapeau, suitable for a tailor-made costume, is made of a luxurious champagne-colored straw. The crown is draped with sky-blue taffetas tied in a butterfly bow across the right side in front, where it catches the stems of a green and a blue quill. A second bow nestles under the straight, narrow brim behind the left ear.

Suggestive of the joys of muslin, Ranelagh, and unclouded sunshine is a small hat in two kinds of ecru straw, the saucer brim raised au gauche with a bank of crimson rose and mauve lilac and a twist of mauve velvet doing decorative duty about the crown.

A large picture hat in black crinoline has much charm. The brim is bound with a black pan, and the crown is banded with the same. Near the left temple, a black tulle rosette and a white ostrich feather are shown.

For those who love to travel, a narrow toque of draped cinnamon straw is the perfect choice. Coarsely plaited and trimmed with touches of brown velvet and a greenish-brown bird, it's both stylish and practical for your next adventure.

Suggestive of more ornate occasions is a witching little hat in forget-me-not blue straw, a color inspired by the delicate beauty of the forget-me-not flower. The crown is swathed with satin to match, gathered into a formidable, upstanding bow at the left side, whence sweep a pair of blue ostrich feathers.

Visitors to London, especially women visitors, bent on seeing the various national institutions, should not miss calling at Walpole Bros., 89 and 90, New Bond Street.

There, they will be shown some of the finest damask and linen in the world. If they are wise, they will bear away with them as a permanent memento, an illustrated catalog depicting tablecloths, pillow slips, bedspreads, and towels of a kind to tempt the most virtuous housewife to break the tenth commandment.

For instance, what woman could resist the persuasions of a counterpane of white linen with a hemstitched border and a drawn work design portraying broad bands of ribbon, tied in a true lovers' knot at each corner about the stems of a sheaf of lilies of the valley in raised white embroidery?

Its price, too, is not prohibitive, at only 67s 6d. A tablecloth to appeal to the fastidiously exclusive is made of hand-woven Irish double damask with a linked pattern of true lovers' knots about the border, tiny, stiff Fleur de Lys all over except just in the center, where is a woven monogram.

By Appointment to His Majesty the King. Irish Cottage Industries. by Appointment to H.R.H. the Prince of Wales. Walpole Brothers, Ltd., Royal Irish Linen and Damask Manufacturers. Waringstown (Co. Down), Belfast, Dublin and London. Walpole Brothers Are the Oldest and Most Extensive Employer of Cottage Labor in Ireland, and They Were Established 140 Years Ago. Irish Table Damask. Irish Linen Sheetings. Irish Household Linens. Irish Cambric Handkerchiefs. Irish Embroidered Goods of All Sorts Irish Lace of All the Best Makes. Illustrated Price List No. 12 (“The Housekeeper’s Complete Linen Guide”) and Patterns, Post Free on Application. Walpole Brothers, Ltd, Manufactory Waringstown (Co. Down). Dublin:-8, 9 & 10, Suffolk St. belfast:16, Bedford St. 89 & 90, New Bond Street (Two Doors From Oxford St.), W. London 102, High Street, Kensington, W. G, Onslow Place, South Kensington, S.w. 182, Sloane Street, S.W. (Cunard Daily Bulletin, Special Number, 1906) | GGA Image ID #

The variety of choices in drawn-work, embroidered, and hemstitched handkerchiefs is almost bewilderingly great, offering you a delightful shopping experience. The same may be said of afternoon tea cloths and certain entirely delightful pin cushions.

Some are square, others are oblong, round, and triangular shaped, and all have detachable linen covers made on the principle of pillow slips to take off and wash, ensuring your convenience and comfort.

They are beautifully embroidered, edged with lace, and adorned with the most adorably coquettish bows in colored satin, which seem to have alighted butterfly fashion, haphazard.

From pin-cushions to lace curtains is not a far cry, and those at Walpole's certainly repay investigation. The designs, exclusive to our store, are a testament to your discerning taste. The quality is exceptional, and the price moderation itself, while no housewife needs to be reminded that good curtains point the way to the actual economy.

When all is said and done, no mode yet devised by fashion suits the average woman entirely and is tailor-made; provided the cut and fit are good, the selected style will prove becoming.

However, the thrill of exploring various designs before making a final decision is unparalleled. This exhilarating experience is made possible by the diverse range of models waiting to be discovered at the Savoy Taylors' Guild, Savoy Court, and 94, Strand.

A stylish coat, planned according to the motorist's requirements and fair travelers generally, is contrived from dark blue and green plaid. This coat is tightly fitting to the waist, where a skillfully devised seam marks the commencement of a pleated basque to the ground.

A highly decorative accessory is a little bolero effect provided with big revers and fastened with monster buttons in dull metal. The straight collar reaches well up to the ears. An attractive walking costume consists of grey tweed ruled vertically with fine dotted lines of white.

The three-quarter-length coat, a timeless piece that molds the figure with creaseless perfection, is a must-have for any fashion-conscious woman. The sole relief allowed is a turned-down collar of grey velvet, adding a touch of luxury. Hip pockets and a single row of smoked pearl buttons lend finishing touches, while the skirt is absolutely plain, allowing the coat to take center stage. Priced at five guineas, this Norfolk suit in dark tartan tweed is a steal for its quality and style.

Savoy Taylors Guild Ltd. Savoy Court and 94 Strand. Livery Department and Workshops: Aldwych House. Catherine Street. Adjoining Waldorf Theatre Telephone: 3398 Cerraro. First Class Tailoring at Reasonable Cash Prices. Exceptional Staff for Sporting Garments of Every Description for Ladies & Gentlemen. Hand Workmanship a Spécialité. Savoy Court, and 94, Strand, Savoy Hotel Buildings, London. (Cunard Daily Bulletin, Special Number, 1906) | GGA Image ID #

The beautifully hanging skirt falls in groups of pleats on the hips and behind, and the jacket's distinguishing features, which are cut on the cross to match the jupe, are the yoke and waistband.

Crafted from a striking new French material, distinguished by a bold plaid pattern in blue and white, this is an afternoon ensemble of unparalleled chic. The umbrella skirt is met by a deep belt adorned with a design in tiny turquoise and gold enamel buttons and light blue and silver cord au devant.

This same design is carried up the front of the bolero, which reveals a turned-down collar and epaulets, edged with wide blue galon, gold cord, and silver braid.

A loose full-length coat in brown, green, and cream check appears to be an advantage. It is made with roomy side pockets, a military belt behind it, and a special collar that can be strapped about the neck to protect the ears when motoring.

Rest assured, the Savoy Tailors' Guild offers its impeccable services at exceedingly moderate prices. The cut and fit are always admirable, and we are more than happy to work with our customers' own materials when desired.

Davis, Eliza (Mrs. Aria), "In the Path of the Purchaser," in The Cunard Daily Bulletin: Fashion & Pleasure Resort Supplement, Liverpool: Cunard Line Steam Ship Co. Ltd., 1906. Article Supplemented by Advertisements from the same Cunard Daily Bulletin of 1906.

💎 Most Engaging Content Highlights

👗 Jay’s of Regent Street

Described with lavish care—down to ruchings, bows, and feather plumes—Jay’s gowns paint a vivid portrait of Edwardian femininity. The Princess dinner gown in jet beads over heliotrope tissue is especially dazzling 💜✨. Also notable is the attention given to accessories like cache peignes and china buttons!

🦊 International Fur Store (Hudson Bay House)

Ideal for motor or yacht travel, these coats were both fashionable and functional. The descriptions of nutria linings, beaver cuffs, and full-length wraps for varied climates are perfect examples of fashion intersecting with ocean travel comfort and practicality. 🧥🌬️

👜 J. C. Vickery

An ode to leather craftsmanship and luxury novelties. From gold-mounted checkbook holders to fitted travel bags, this segment is perfect for studying upper-class leisure and gift culture. 🎁💼

🎩 Parisian Hat Co.

A milliner’s paradise—every hat priced the same (30/-), yet all distinct! Hats are described in mouth-watering detail (Wedgwood blue, cerise chip, crimson roses), and every piece connects to a social occasion: motoring, tea, theatre, or promenade. 🎠👒

🧵 John Wilsons' Successors

This section is a goldmine for lace and linen connoisseurs. Irish crochet gowns, Malines lace, fichus, and miniature handkerchiefs offer insight into Edwardian taste, heritage crafts, and feminine expression. 🧷🧶

🪞 Maple’s & George Trollope & Sons

A delight for students of decorative arts and interior design. Furniture once owned by Charles X of France and Empress Eugénie? Yes, please! A wonderful resource for exploring the status of antiques and heritage collecting in pre-WWI Britain. 🏰🪑

🖼️ Noteworthy Images

🔹 Jay’s Ltd. Fashion Plate – Depicting the best of court gowns and stylish millinery worn by society women. 👑

🔹 International Fur Store Façade – A striking look at Regent Street’s luxury furrier, showing display windows packed with travel-ready elegance. 🦦

🔹 J. C. Vickery Leather Goods Showcase – An essential visual companion to the travel and vanity cases discussed.

🔹 Maple’s Antiques Display – Chippendale to Sheraton, Louis XVI to Gobelin tapestries—all inspiring for art and history educators. 🏛️

🔹 Parisian Hat Co. Advert – A study in Edwardian marketing: uniform pricing, haute couture, and charming hat design illustrations. 🧢

🧠 Brief Dictionary of Terms

Bolero: A short, waist-length jacket, often decorative and part of formal ensembles.

Cache peigne: A decorative hair comb cover, often of tulle, worn as a fashionable hair accessory.

Carrickmacross lace: An Irish lace combining applique and embroidery techniques, prized for its beauty and detail.

Fichu: A triangular shawl worn over the shoulders and crossed at the chest, popular in earlier eras.

Galon: A type of ornamental trimming or braid used on garments.

Guipure lace: A heavy lace without a net background, made by connecting motifs with bars or plaits.

Jaeger wool: Pure wool garments developed by Dr. Gustav Jaeger, intended for health, comfort, and travel.

Mousseline: A soft, fine, and sheer fabric, often used for delicate blouses or underlays.

Voile: A lightweight, semi-sheer fabric often used for dresses and overlays.

🎓 Final Encouragement for Students & Researchers

💡 Students writing about Edwardian society, women's fashion, or ocean liner culture should absolutely use this article from the GG Archives as a primary source. From the textiles described to the elite shops recommended, it captures the pulse of a changing world—one where luxury, travel, and gender roles intersected aboard the great steamships. 🚢

🧵 So next time you're preparing an essay, exhibit, or project, don't overlook the GG Archives—where history comes alive in every fold of lace, every polished button, and every page of fashion guidance.