Luxury Shopping in 1912: The Finest Fashions & Accessories for Cunard Travelers 🏷️

📌 Step into Edwardian-era luxury shopping with the Cunard Daily Bulletin’s 1912 fashion and accessories guide. Featuring high-end fashion, jewelry, fine furnishings, and travel essentials, this historical shopping directory showcases the most prestigious London retailers catering to transatlantic travelers aboard ocean liners like the Titanic, Lusitania, and Mauretania. Perfect for students, historians, genealogists, and fashion enthusiasts!

Shopping in London was a lot easier in 1912 with this synopsis of some of the more exquisite shops along with description of their specialty items. The Cunard Line created this annual report for publication in their magazine, the Cunard Daily Bulletin.

🏷️ Shopping for Fashions & Accessories 1912 🛍️💎✨

The Cunard Daily Bulletin’s special feature, Shopping for Fashions & Accessories 1912, offers an immersive glimpse into Edwardian-era shopping culture, capturing the elegance, luxury, and craftsmanship of the finest shops in London. Designed for transatlantic travelers, particularly Cunard’s elite clientele, this guide introduces prominent retailers specializing in fashion, accessories, jewelry, textiles, and fine furnishings. This article is invaluable for teachers, students, historians, genealogists, and fashion enthusiasts looking to explore the intersection of ocean travel, luxury, and early 20th-century consumerism.

There are few nowadays who do not wear woolen undergarments, and consequently, few who do not know —and doubtless bless—the name of Dr. Jaeger and associate everything connected with the world-famous apostle of hygienic wear with the perfection of artistry and the purest of materials.

Our American cousins will indeed include a visit to the head establishment at 126 Regent Street, London, W., in their program. We would like to highlight some of the season's novelties for their benefit.

Among these are the knitted traveling toques in various colors, with a brim that can be turned up to suit the face and decorated with a knitted mount to match. Fashionable knitted coats with roll or sweater collars are supplied to go with them, making an ideal traveling outfit.

Jaeger Pure Wool. Only Jaeger With the Jaeger Label. Travellers’ Outfits for All Seasons. Please Write for an Illustrated Golfer Booklet Containing Charming Photographs of a Large Variety of Knitted Coats and Other Specialties Made in All the Latest Designs and Colors. Jaeger Pure Wool Under and Outer Wear Is for Comfort and Safety. London: 126 Regent Street, W. 456 Strand, Charing Cross, W.C. 115 Victoria Street, S.w. 102. kensington High Street, W. 30 Sloane Street, S.w. 85 & 86 Cheapside, E.C. Agents in All Principal Towns. Address Sent on Application. (Cunard Daily Bulletin, Summer Special, 1912) | GGA Image ID # 2244a5a216

Then there are the knitted Cardigan jackets in Eastern wool, in which bright colors seem to be the prevailing fancy—such as purple, tomato red, and orange- whilst the jackets are among the novelties for this season.

Knitted in loose Shetland stitch in the softest and lightest wool—with borders closely knitted in garter-stitch—they are exquisitely light, soft, and cozy, as they cling so closely to the wrist and figure. These can be had in shot effects, one color over another, in coat or blouse length, and are delightful to wear" alone or under a motoring wrap.

For steamer wear, there are bath robes in beautiful weaves of camel-hair cloth suited to all temperatures. A special light make is used for summer wraps, and these, it need not be said, are an essential part of the outfit.

Many members of the fair sex, when traveling, add plain pajama suits to their outfits, which the firm of Jaeger manufactures in the finest wool delaine in various dainty colors. Yacht sheets and blankets of the purest wool are also the firm's specialty.

Their long coats are also ideal wraps for traveling, as they are made in the lightest and softest reversible woolen fabrics, with a silky surface suggesting the finest face cloths.

They belong in design to the sacque order but are so cleverly cut that they are not quite so shapeless as the name suggests. About the other garments, one cannot refrain from mentioning the shirt blouses in pure wool—striped taffeta—daintily made with pin tuckings, deep pleats, and polo collars, or the pretty delaine blouses embroidered in a wide variety of dainty colorings and designs, which will "go" with any costume.

The underwear, hosiery, and perfectly fitting corsets need no special mention, as they are known to all. Still, one must not forget to note the charming little knitted tunics and other goods Messrs. Jaeger is making a special feature.

These promise to be very popular for seaside wear for little folks in this country, as they have been for some time abroad, and can be recommended as ideal suits for both boys and girls.

For the boys, knickers are supplied, and skirts for the wee girls, whilst every other possible garment in the purest of wool for small and grown-up folk—can be obtained at 126 Regent Street.

In the realm of dress, the firm Paquin Ltd. stands well to the front as one of the great arbiters of fashion, and American women do not need to be urged to visit this famous house.

They may not know that visiting Paris to see the latest fashions is unnecessary, as the creations are produced simultaneously in the two cities. At the beautiful Ateliers at 39 Dover Street, London, they will see just the same sartorial results as they would do in Paris, whilst in the realm of millinery, they will find not only the newest and most original designs of this department but those of all the leading houses in Paris.

Here, I have recently vouchsafed glimpses of the present and future fashions. I recall a procession of beautiful frocks, all bearing the distinctive “cachet” of the house of Paquin.

The panier was in evidence in the evening gown that passed before me; the bodice and draperies were of soft apple-green silk, the latter caught with a bunch of shaded roses to fall at one side of the back over the long-pointed train of the white satin underdress.

Paquin: London, Paris, Buenos Aires. Invite American and Colonial Visitors to London to Inspect Their Salons, Situated in the Heart of Mayfair, Close to the Leading Hotels, Where They Have a Continuous Display of Models Designed by Madame Paquin, Which Are Produced Simultaneously With Their Appearance in Paris. Gowns for Day and Evening Wear, Waists, Motor Coats, Lingerie, Rich Sables, Exquisite Millinery, Choice Furs and Fur Garments, Corsets, Tailor Suits, Trousseaux, Dainty Neckwear, and Theatre Wraps. Telephone: 277 Cerraro (Lines). Telegrams: “Couturière” London. 39 Dover St. Mayfair, London W. (Cunard Daily Bulletin, Summer Special, 1912) | GGA Image ID # 2244cc5498

The transparency of the upper part of the décolleté bodice was veiled in heavy guipure lace, and a gathered vest piece of "vieux rose" satin gave a pretty touch of color to the bodice.

My mind's eye also conjures up visions of a white satin gown of Egyptian design, with a swathed chiffon sash; a lovely tea- gown of cream lace over canary yellow satin, the skirt bordered with three widely-spaced tucks, each one edged with a fringe of single beads.

A "visite" of coppery-red taffetas with a shell-like old-world trimming of the silk round the edge and a heavily embroidered écru collar; a stylish tailor-made—for which gown Paquin is famous—of navy and white striped serge.

The coat's V-shaped openings were filled in with horizontal arrangements of the stripes, as were those between the wide rounded panels of the back and front of the skirt of an original gown in which taffeta and cloth were allied. The skirt front was of the former, whilst the back of the latter was rounded off from the waist panel-wise.

Last but not least, a charming indoor dress suggests the master touch of M. Paul Iribe. It is composed of a bordered navy foulard dotted with white pin spots. The skirt was finely pleated from hem to waist without interfering with its slim outlines, while a wide jabot of Broderie Richelieu adorned the front of the elegant coatee-like bodice.

These are but a few of the lovely gowns to be seen at the house of Paquin, 39, Dover Street, where I must not forget to say that special attention is being given to blouses and lingerie and to the unique corset for which the house is so famous.

Furs of the finest quality can be obtained here. The firm is in touch with the leading furriers and dealers worldwide.

Scotch tweeds and hand-woven fabrics have a reputation worldwide, and when it comes to "sports" and traveling garb, a costume or garment fashioned of one or other of the North British fabrics is an absolute necessity, as nothing else possesses the same durability, lightness, and rain-proof quality.

The sportsman, whether he be prepared for slaughter in Auld Reekie, the Rockies, or any other part of the world, can be sure of being suited with an outfit made of the best of these fabrics at Messrs. MacDougall & Co., of 42, Sackville Street, London, and Strathpeffer, Scotland.

The cut, finish, and style of every garment emanating from the well-known firm are irreproachable, as is proved by the patronage extended to them by their present Majesties, King George, and Queen Mary.

Here are to be obtained the real hand-made Scotch homespun, as well as Shetland, Sutherland, St. Kilda, and the famous Harris tweeds, which have gained the encomiums of Lord Rosebery, amongst others. It may be noted that this tweed can be had in charming colorings, such as Saxe blue.

Reversible cashmere is not only the "real thing" but also beautifully smooth and light, making it more suited to the evening than day wear.

By Royal Appointment to His Late Majesty King Edward VII. Established Nearly a Century Macdougall and Company Limited: Patronised by All the Courts of Europe by Special Appointment to Her Majesty Queen Alexandra. Court, Civil & Sporting Tailors for Ladies & Gentlemen. The Royal Clan Tartan Warehouse Visitors to London or the Highlands Should Visit This Famous House. Highland Dress Specialists World-Renowned for Beautiful Reversible Cashmeres, Rich Vicunas, Only the Finest Qualities Manufactured Highland Homespun Tweeds Impervious to Cold or Wet Tartans, Sporting Hose, Hats, Caps Plaids and Rugs a Choice Collection of Harris, Shetland, St. Kilda, Donegal, and Other Handspun Tweeds to Select From Motor & Driving Coats & Wraps Smart Dress for Town Wear in Styles That Are Current Specialities the Kit Suit for Day Wear The— Highland Dress for Evening Wear Sporting and Colonial Outfits. the “Derby a Macdougall Model, Built From Rich Reversible Cashmeres, Is Beautifully Soft and Warm Without Being Heavy. Telegrams: “Macdougall” Iverness. Telegrams: “Tweespan, London” Telephone: 2028 Mayfair London, W. Inverness, N.b. and 42 Sackville Street, Piccadilly. (Cunard Daily Bulletin, Summer Special, 1912) | GGA Image ID # 22450dd4c3

Though Scottish tweeds are primarily associated with masculine garb—of the sporting order—and have, therefore, been mentioned first, Messrs. MacDougall has for some time past been noted for the cut and finish of their costumes intended for the other sex.

They are now making a highly successful bid for favor in ladies’ tailoring, not only in tweed and cloth costumes but also in the more decorative materials now being used.

One such gown I was shown, of navy blue silk whip-cord, which was eminently fashionable and well cut, and the same remark applies to another of white hopsack, trimmed with a collar of vivid green éponge and embroidery in Oriental style, with a finish of cords and glass buttons.

For ladies, the firm is now making a specialty of knitted silk coats, hoods, and hats en suite, traveling coats and rugs, Angora scarves and hoods, and sporting and traveling hats of every description in tweed, velvet, and leather.

Lastly, it may be well to point out that Messrs. MacDougall makes the celebrated “Cawdor” and “Lothian” capes indispensable for deer stalking and that everything related to knitted or woven Scottish hosiery and materials can be obtained at 42 Sackville Street.

At Messrs. Inglis & Tinckler, 147, Regent Street, London, W., you can witness the exquisite craftsmanship and unparalleled quality of Irish linen and lace products. These are the very works that have made the Irish peasantry famous worldwide, and they hold a special allure for our American cousins, who greatly appreciate the charm of dainty hand-work.

At this esteemed establishment, you'll find the most exquisite bedspreads and hand-embroidered blouses, all crafted from the finest Irish linen and lace, a testament to our unwavering commitment to quality.

Imagine the delight of your loved ones when they receive a beautifully embroidered blouse length, a thoughtful and affordable gift from your travels. And speaking of gifts, our lunch and tea sets, a season's novelty, are sure to impress. These sets, consisting of twenty-five pieces, are worked in broderie Anglaise on fine linen, offering a variety of styles and prices to suit every taste and budget.

Also, the hand-embroidered tea doyleys, for which this firm has become noted; lastly, the perfectly charming little handkerchief sachets in white linen are beautifully hand-embroidered and ideal for traveling purposes.

Another novelty Messrs. Inglis & Tinckler is making a special feature of is the linen handkerchiefs embroidered with a monogram in the corner.

Depot for Irish Peasant Industries by Special Appointment to Her Majesty the Queen Established Over 50 Years. the Irish Warehouse (Inglis & Tinckler). 147, Regent Street, London, W. Irish Laces: Lace Gowns, Theatre Coats, Blouses, Berthes, Flounces, Jabots, Carrick-Ma-Cross, Limerick, New Ross, Youghal Point, Also Baby Irish Lace and Insertion, the Production of Our Workers. Irish Poplin: Newest Colorings for Day and Reception Gowns, Tartans for Children’s, and Double-Width Black Irish Poplin for Dresses and Mantles. Irish Poplin Neckwear, New Designs and Colorings. Irish Linen: Embroidered Table and Bed Linen, Guests, ‘Guests,” Etc.—Exclusive Designs, Such as Dinner and Luncheon Sets. Hand Embroidered Linen Blouses and Robes, Hand Embroidered Tea Napkins, D’oyleys Handkerchiefs, Hand Embroidered Clear Lawn, Veined and Trimmed Lace, and Two Letter Monogram, Any Combination. Ladies 12/9 and Gentlemen 21/- Per Dozen Embroidered Corner and Other Novelties. Irish Hosiery: Real Balbriggan, for Ladies and Gentlemen; Cashmere, Cotton, Lisle, and Silk, Perfectly Fast Sanitary Dye, Extra Spliced Heels and Toes. Imperial Irish Linen Mesh Underwear for Ladies and Gentlemen Is Made Only From Pure Irish Linen Yarns. Every Garment Is Guaranteed. Irish Bog Oak and Connemara Marble Novelties. Please Note—This Is Our Only Retail Address. the Irish Warehouse (Inglis & Tinckler). 147, Regent Street, London, W. Telegrams: “Shamrock, London." Telephone: 2478 Gerrard. (Cunard Daily Bulletin, Summer Special, 1912) | GGA Image ID # 22454e4260

As every possible combination of two letters is kept in stock—the list runs into many hundreds—there is no fear of not finding the monogram required. For those with unique preferences, we also offer custom monogramming, ensuring you get exactly what you want without the need to wait for it to be worked.

The dainty little embroidered linen baby cushions, which are such a delightful addition to the traveling outfit, are specialties of the firm. These cushions are not just charming but also durable, ensuring they will be a long-lasting part of your journey.

When it comes to the renowned Irish laces, Messrs. Inglis and Tinckler offer a stunning and diverse selection. From crochet to Carrickmacross, Limerick, and the luxurious Irish-mac-Saint, Youghal Point, and the exquisite new Hoss Point, each lace is a testament to Ireland's rich heritage. The last, a needlepoint lace, is a true heirloom, available in a wide flounce for only £10 a yard, making it a special addition to your collection.

When it comes to lace handkerchiefs, we offer a wide selection, each bordered with a unique Irish lace. But we don't stop there. We understand that the 'mere man' should not be overlooked, and we've made it our mission to provide him with a wonderful choice of ties in Irish poplin, with a range of 150 colorings in stock, as well as linen handkerchiefs in every quality. We've thought of everything, so you don't have to.

For table linens, too, the real Irish satin damask can be supplied to those who prefer it to the more ornate, lace-trimmed, and embroidered tablecloths.

It is always somewhat difficult to select a wedding or birthday gift for the “mere man.” Still, at Messrs. J. C. Vickery, 179 to 183 Regent Street, one is sure to find something that will meet his favor and acceptance.

For instance, flat detachable knives in sheaths, gold, silver, or jeweled, which are such an ornament to the watch chain, are sure to be appreciated. Still more acceptable, perhaps, are the gold and silver cases for the waistcoat pocket, which contain a pen, knife, pencil, toothpick, and, in some cases, a cigar cutter—which cases are now so extremely popular—because they are both useful and ornamental.

Then there are measure rulers, perpetual calendars, everything in the way of smokers’ requisites, solid silver cigar and cigarette boxes, folding thermometers, and a host of other things, which one is relatively safe in offering to the “mere man,” whether relative, fiancé, or husband.

Though I have given place to the “lords of creation,” it is primarily because presents are usually tricky to please. However, at the firm mentioned, you will find a large assortment of articles for my lady’s wear, bridal offerings, and gifts for weddings, birthdays, and every other anniversary.

Here, you will find everything for the purpose, from the daintiest of lucky charms to the most useful piece of plate and complete sets of table appointments and cutlery canteens, from a plain safety pin to the most beautiful jeweled chains, pendants, and plaques—which, by the way, are made with sets of interchangeable enamel backs—also earrings, with sets of different drops, so that the ornaments can be changed to match the dress.

The flexible gold wrist snake chain for suspending the vanity bag, purse, and other articles we pocketless women are condemned to carry is sure to be appreciated. Likewise, the gold corsage bouquet holders, which can be obtained both plain and jeweled, are sure to be appreciated.

J. C. Vickery, Their Majesties’ Jeweler and Silversmith, 179, 181 C 185, Regent Street, London, W. the Largest and Most Charming Collection of Novelties in London for Gifts of All Kinds. Gold, Silver, Electro-Plate, Enamel, Tortoiseshell, Buhl Leather Goods, Dressing Cases, Motor Bags, &C., &C. S 3.000.—Miniature Fitted Dressing Bag for the Motor Car. 112 X 7 X 5in. Fitted Silver, £14 10s.: Fitted Silver Gilt, £16 10s. (Cunard Daily Bulletin, Summer Special, 1912) | GGA Image ID # 22460a2bc6

Here, too, will be found a magnificent collection of plain and ornamental tortoiseshell writing—table and toilet appointments—which make lovely wedding presents.

Mention, too, must be made of the fact that their unique novelties for the coming season are ornaments and writing sets in New Zealand green jade, the stone which is supposed to carry good- luck and is therefore assured of popularity.

It may be added that Messrs. J. C. Vickery has special sealed warrants of appointment to His Majesty King George V., Queen Mary, Queen Alexandra, and nearly all the crowned heads of Europe. They are also specialists in the manufacture of dressing bags, which they supply to the Royal Family.

There is a charm about old English silver, particularly of the eighteenth century, which the modern variety does not always possess, beautiful though this may be.

But the silver which possesses this charm in the greatest degree—and is, perhaps, the most beautiful of table decoration possible—is that which belongs to the “pretty” period of the Georgian era, that is, from about 1760 to 1780, when designs were light and pierced.

You will find an extensive selection of this kind of silver at Messrs. Spink and Son, Ltd., of 17, Piccadilly, W., who for years past have made a specialty of this—as well as other kinds of old English silver, — and have one of the finest collections in London of old plate of every kind. It would be impossible to do more than refer to a few of the most noteworthy things to be found here, which were shown to me during a recent visit.

Among these, a silver bonbon dish with a wide-open border over which a raised floral pattern trailed gracefully first claimed my admiration, both for its lightness of design and the beauty of its workmanship. I also paid tribute to the artist-silversmith who had fashioned it with such loving care.

Then I noticed some beautiful specimens of table silver of the pierced Georgian type above referred to, which is much preferred to the somewhat heavier designs that followed it towards the end of the eighteenth century and culminated with the last of the four Georges.

By Royal Appointment to H.m. the King. Spink & Son, Ltd. 17 & 18, Piccadilly, London, W., and 6, King Street, St. James’s, S.W. Established A.d. 1772. The Choicest Quality Diamonds, Emeralds, Pearls, Sapphires, &C. The Finest Jewels Are Set With Specially Selected Gems. Fine Old English Silver From Queen Elizabeth to George IV. Porringer, Charles II. Silver and Cocoa-Nut Cup. James I. The Authenticity of All Antiques Guaranteed. Antiques Before 1812 Enter the U.S.A. Duty Free. on View at 6 King Street, S.w. (Adjoining Messrs. Christie’s), Is a Superb Collection of Babylonian, Greek, Roman, and Other Antiquities of the Highest Interest, as Fine Crystal and Jade Vases and Objects D’art. (Cunard Daily Bulletin, Summer Special, 1912) | GGA Image ID # 224655d180

Particularly beautiful, and graceful too, were some solid silver candlesticks, I noticed. However, the real gem is the very fine table service of old silver in possession of Messrs. Spink. This service, presented to a well-known Spanish general during the Peninsular War, is not just a particularly handsome piece of old plate, but one with a rich historical narrative attached. It's a must-see for those who are not only after beauty but also historical significance.

The heavy silver service, a significant piece of history, was presented to a well-known Spanish general during the Peninsular War. It included entrée, breakfast, meat, other dishes, salt cellars, etc. This service, with its intricate design and historical connection, is a must-see for any history enthusiast.

However, the extensive show of old silver at Messrs. Spink and Son's represents only one portion of their large and varied collection. They have a superb selection of jeweled curios, including much beautiful old antique jewelry. Whether you're interested in ornate candlesticks, intricate table services, or delicate jewelry, Messrs. Spink and Son's is sure to have something that catches your eye.

Then, collectors of coins will also find No. 17, Piccadilly, a pleased hunting ground. These, at least, if they are interested in them, will repay a visit alone, primarily when it is known that there is no importuning to buy. You can explore the collection at your own pace without any pressure to make a purchase.

Spink & Son, Ltd. Medallists to His Majesty the King (Established 1772.) Dealers in Ancient Coins and Medals. Arcadia, Stater. Circ. B.C. 370-362. Terina. Stater. Circ. B.C. 425-400. Penny. Alfred the Great With Monogram of London. Charles I. Silver Pound Piece, A.d. 1642. Penny. William the Conqueror A.d. (1066. Gold Rose Noble, Edward IV. an Inspection of the Extensive Stock of Beautiful and Rare Coins and Medals (The Finest Collection on View in Great Britain) of All Countries and Periods Is Respectfully Invited. Note: No Importunity to Purchase. 17 & 18, Piccadilly, London, W. (Close to Piccadilly Circus). (Cunard Daily Bulletin, Summer Special, 1912) | GGA Image ID # 22468d2fc3

E. M. Hodgkins – Works of Art, Drawings, and Pictures

As to the beauty of French furniture— of the best periods—there can be no two opinions, and those Americans who, like the writer, have a penchant for such “furniture” should pay a visit to the beautiful “salons” of E. M. Hodgkins, 158b, New Bond Street, London, W.

Here, one steps from the noise and bustle of this busy shopping thoroughfare into the peaceful atmosphere of a beautifully- furnished house, where the choicest examples of French furniture, superb “commodes,” and “armoire,” and tables meet the eye.

In addition to these treasures, there is a wonderful collection of English miniatures by Cosway. Other noted masters of this fascinating art, over which one would love to linger, as well as the fine collection of original drawings by Reynolds and other English portraitists of this period, were it not that it is as specialists in French furniture that the firm of E. M. Hodgkins prefer to be known and on which they have built up so excellent a reputation.

E. M. Hodgkins - Works of Art, Drawings, and Pictures. London : 158B New Bond Street, W. Paris : 18 Rue de La Ville-L’evêque, Boulevard Malesherbes. (Cunard Daily Bulletin, Summer Special, 1912) | GGA Image ID # 22472aa291

Paris House – Purveyors of Fine Porcelain, Furniture, and Other Distinctive Gifts

At the Paris house (Galerie de Goupil et Cie), in the Rue de la Ville L'evêque 18, some of their choicest treasures will be found, such as a collection of Sévres porcelain, which is said by connoisseurs to be next to that at the Wallace Museum the very finest outside any private collection in Europe. This was exhibited at the Louvre in 1909.

A superb collection of Régence furniture also compels our admiration, including as it does, "armoires," the cabinet work of which reveals the master hand of Crescent, the ormolu mountings that of Cafheri, which came from the collection of Count Boni de Castellane.

Rue de la Ville Fevéque

In the Rue de la Ville Fevéque, too, is a beautiful show of Oriental porcelain ornamented with "Boucher" subjects. There are also three exceptionally fine panels of Beauvais tapestry, the subjects representing "The Temple and the Toilet of Venus" and the "Abandonment of Venus."

Equally interesting is the interior of the music room, which was taken from the house of Mirabeau at Grasse and belonged to his sister, Madame la Marquise de Cabris. Fragonard, the artist who did so much for the notorious du Barry, decorated the ceiling.

One must not omit to draw attention to Sir Joshua Reynolds's portrait of Miss Harris in Paris, considered one of the most charming child portraits ever painted by that master.

E. M. Hodgkins, Works of Art. London: 158s, New Bond Street. Paris; 18, Rue de La Ville L’evéque, Boulevard Malcsherbes. New York: 630 Fifth Avenue. (Cunard Daily Bulletin, Summer Special, 1912) | GGA Image ID # 22477d15de

A. B. Daniell

Those who are on furnishing intent during their visit to Europe may be glad to know—or perhaps to be only reminded—that at Messrs. A. & B. Daniell, 44, Wigmore Street, W., they will find a choice selection not only of furniture, but of rare china, including some ancient Lowestoft ware, and articles of "bigotry and virtue," as Mrs. Brown might, or perhaps did, say.

Wigmore Street is parallel to and just behind Oxford Street, so it is easily accessible. Messrs. Daniel's galleries have exhibited the finest examples of the work of the eighteenth-century cabinet makers for nearly one hundred years.

Old Chippendale and Old Sheraton, though the furniture of other periods will also be found here, whilst the decoration of rooms in old oak paneling is most successfully undertaken by the firm.

In this connection, we might particularly mention the beautiful paneling and mantelpiece of Queen Elizabeth's time, brought from an old house in Oulton Broad, which they have on view.

They are always pleased to benefit clients from their long experience in decorative matters and prepare estimates free of cost.

Daniell by Special Appointment to H.M. the King. A Magnificent Bronze Clock, Height 19 1/2 in. Width 13 1/2 in. by Clodion (Sculpteur Du Roi). A Delightful Specimen of the Finest Period of Empire Work. A Fine Collection of Early English Furniture Is on View in Our Galleries. Inspection Invited. 42, 44, 46, Wigmore Street, London. (Cunard Daily Bulletin, Summer Special, 1912) | GGA Image ID # 2247c818c0

"Tis plate of rare device and jewels of rich and exquisite form; their value's great." Thus wrote the immortal bard some three hundred years ago. Yet, the words are curiously applicable to the treasures in the showrooms of the Goldsmiths' and Silversmiths' Company Ltd., of 112 Regent Street.

Here is a wonderful collection of plates of "rare device," both in gold and silver. Here are jewels whose value is more nearly priceless than "great" but of whose "exquisite form" there is no manner of doubt.

But as in everything else, fashion influences jewelry, and in recent years in particular, changes are constantly being made in the settings and designs, as well as the form and cutting of the stones themselves.

But at the Goldsmiths' and Silversmiths' Company, Ltd., one is sure not only of seeing the perfect stones procurable—only flawless gems are used—but also the latest modes combined with the perfect artistry, the last by no means an unimportant detail when jewelry is concerned.

A recent visit to the showrooms revealed to me, amongst many things, the fact that there is a return to favor of some of the semi-precious stones, such as tourmalines and aquamarines. The delicate, translucent blue of the latter stone makes a lovely center and foil for the diamonds with which it is surrounded.

In diamond cutting, the present fancy seems to turn to the elliptical shape—occasionally, the Brilliolette for diamond pendants and square-cut stones for rings. Beautiful specimens of both of these gems were shown to me, as well as an excellent and dazzling collection of diamond plaques and pendants, hair ornaments, and tiaras.

By Royal Warrant. the Goldsmiths & Silversmiths Company Is Incorporated by the Goldsmiths Alliance, Ltd. (A. R. Savory & Sons, Ltd.), Established in 1757. Jewellers. Famous the World Over for Design Quality Value. Fine Quality Peari and Diamond Pendant. Gem Jewellery. Gold & Silver Plate. New Illustrated Catalogue Post Free. There Is a Distinction of Style, Workmanship, and Quality in All the Goldsmiths & Silversmiths Company Productions That Give Them Lasting Value as Works of Art, Whilst Their Prices Are Always Competitive. the Originality of Design Is Their Specialty. Souvenir Cup Given by International Horse Shiow. the Public Supplied Direct at Manufacturers’ Cash Prices. 112, Regent Street, London, W. (Cunard Daily Bulletin, Summer Special, 1912) | GGA Image ID # 2247d103a0

Among these, a rare and exquisite small coronet of purely Grecian design stands out in my memory. Its grace and charm, along with the perfect gems used, make it a unique piece, though its companions were each lovely in a different way.

Some chains were remarkably beautiful, one in particular composed of flat and oblong links, each set with tiny diamonds, whilst a rivière shown me was of exceptional beauty, consisting of single diamonds united by little bows set with tiny stones.

However, for a diamond set shown to me, words fail me to describe the exquisite beauty of the stones and the ring in particular, this last being valued at £1,100!

The diamond set I was shown was a masterpiece of craftsmanship. It was composed of one large and flawless diamond, while the raised scroll setting, which held the magnificent stone and the ring portion, was closely set with wee diamonds. The corsage ornament was set with pear-shaped drops and, with the brooch and the ring mentioned, formed a set of wonderful beauty.

Earrings, too, are again in fashion, and the Goldsmiths’ and Silversmiths’ Company, Ltd., 112 Regent Street, London, has a wide array of pearls and of the diamond pendant order. The variety is sure to excite any jewelry enthusiast, and when it comes to rings, they hold the most extensive stock in London.

About pearls, a beautiful collection of these gems of the Orient are to be seen.

Everything is marked in plain figures, and the beautiful collection at 112 Regent Street is always open to the inspection of visitors, to whom the Company extends a cordial welcome.

Grafton Hotel in London

Within the past decade or so, there has been an ever-increasing demand for hotels combining comfort with economy, and the Grafton Hotel, Tottenham Court Road, London, will meet both of these essentials. It is conveniently situated for both those on a "pleasure bent" and the businessman.

It is within an eight-penny taxicab ride of the great London termini of Euston, St. Pancras, and King's Cross, and one shilling will convey the visitor to Marylebone, Paddington, or Charing Cross Stations. Euston Square Station (formerly known as Gower Street) is within two minutes' walk.

All City Stations are reached in fifteen minutes, and there is a "Tube" Station opposite the Hotel, from which Charing Cross can be reached in five minutes at the cost of one penny. Frequent Services of' buses pass the door for all parts of London.

The Hotel, as well as its interior decorations and furniture, is relatively new. Messrs. Maple and Co. have been in charge of the latter and have struck the keynote of elegance and comfort in the public and private rooms. No fewer than thirty-six bathrooms have been provided.

The bedroom, bath, lights, full table d'hôtel breakfast, and attendance can range from 5s. to 7s. 6d., inclusive terms from three guineas weekly can be arranged for a lengthened stay.

Grafton Hotel Tottenham Court Road, London, W. (Opposite Maple’s). Close to the Principal London Termini. Furnished in a Generous Style With Every Modern Improvement, It Is an Excellent Advance in the Present System of Hotelkeeping. This First-Class Hotel Will Be Especially Suitable for Gentlemen and Their Families—Most Moderate Charges. (Cunard Daily Bulletin, Summer Special, 1912) | GGA Image ID # 2247e2a2f0

Hunt and Roskell / J. W. Benson, Ltd. - Jewelers

The jewelry house of Messrs. Hunt and Roskell is now carried on in alliance with Messrs. J. W. Benson, Ltd., at 25 Old Bond Street, London, and the combined stocks of these two well-known houses may be said to embrace one of the finest shows in London.

The diamond work, with stones of extraordinary purity, has always been famous at this establishment.

At 25 Old Bond Street, beautiful specimens of pearl work, necklaces, and ropes are a specialty, not to mention the many choice designs in brooches, pendants, and rings set with diamonds, emeralds, rubies, and sapphires.

Many of these are in the new platinum settings, which give them a lightness and beauty not obtainable in the usual gold work. Of special interest to American visitors is also Messrs. Hunt and Roskell’s collection of rare old English silverware.

Fine Pearls. Necklaces and Ropes. Specimen Diamonds, Emeralds, Rubies, Etc., at the Lowest Prices of the Day for Cash. Hunt & Roskell, Ltd., by Appointment to H.M. the King. in Alliance With J. W. Benson, Ltd., 25, Old Bond Street W. (Cunard Daily Bulletin, Summer Special, 1912) | GGA Image ID # 224803c892

M. Konski – Furrier, Dressmaker, and Ladies’ Tailor

Women who value the correctness of style should visit Konski's showrooms at 49 Conduit Street, W., where all the newest summer and early autumn wear styles are now on display.

The name of this firm is so intimately associated with furs that visitors expect to find the best furs in Konski's Salons, and they are never disappointed.

The models and manipulation of the different furs are as near perfection as possible, and the prices are moderate, particularly at this time of the year.

Though Konski's name is usually associated with furs, few artists are capable of designing gowns and coats that are more elegant, up-to-date, and suited to the wearer's individuality.

Konski Ladies’ Tailor, Court Dressmaker, and Furrier. Selection of Magnificent Furs, Newest Materials, and Latest Designs Always on View. 49, Conduit Street, London W. Telephone 1731 Mayfair. (Cunard Daily Bulletin, Summer Special, 1912) | GGA Image ID # 2248b0deda

Lacon & Ollier's Opera and Theatre Agency

When in London, theatre and opera tickets can be secured at Lacon & Ollier's Opera and Theatre Agency, 2, Burlington Gardens, W. (one door from Bond Street), and 17, Royal Exchange, E.C. Seats may be obtained in the best positions for all theatres and entertainments in London, in fact, every important social event. A telephone message from your hotel and tickets will be forwarded by special messenger.

Opera, Theatre & Concert Tickets, When in London Be Sure and Get Your Theatre and Opera Tickets at Lacon & Olliers, / 2, Burlington Gardens, W. (One Door From Bond Street), and 17, Royal Exchange, E.c. Seats in the Best Positions for All Theatres and Entertainments in London. Boxes and Stalls for Epsom Race Meeting, International Horse Show, Military Tournament, Etc. under Royal Patronage. Telephone Calls From Your Hotel and Tickets Will Be Forwarded to You by Special Messenger. Telephones: “Gerrard” 4042 & 7966 (3 Lines). Telegramo: “Ollier, London." (Cunard Daily Bulletin, Summer Special, 1912) | GGA Image ID # 2248bf484b

The name of Turner Lord & Co., of 20, Mount Street, Grosvenor Square, London, W., specialists in matters artistic and decorative, must be well-known to many of our readers, for they carried out much beautiful decoration and furnishing of the “Mauretania.”

The fitting-up of this famous vessel, however, represents. Still, one of their many triumphs of decorative work, as a visit to the showrooms in Mount Street, will amply testify.

There, one finds models, perfect in every detail, of the various schemes of most elaborate internal decorations, which have been successful—fully carried out for many leaders of society by Messrs. Turner Lord & Co. Indeed, one could spend an hour or two examining these models of “Wren” and other rooms, as well as those fitted up in “Adam” style and the beautiful reproduction of a “William and Mary” room at Hampton Court.

The brocades, tapestries, etc., used here are, in most cases, reproductions of famous old pieces, so the furnishing is in keeping with the period in which the decorative work is being carried out.

Part of a Room That Will Be Seen at Our Galleries From the S.S. "Mauretania" Decoration and Furniture by W. Turner Lord Company. Telephone: 5273 Gerrard. 20, Mount Street, Telegrams: “Lordosis, London.” London, W. (Cunard Daily Bulletin, Summer Special, 1912) | GGA Image ID # 2248c7e0b0

These fabrics are woven specially for Messrs. Turner Lord & Co., to their design, very often for one scheme only, so that clients know that their hangings and furnishing fabrics will not be found elsewhere.

One fascinating invention of the firm is a method of protecting valuable tapestries from dampness or fire. At the least sign of danger, it can be removed from the walls without injury.

How much costly old tapestry might have been saved, had this method been known or employed? Still, it is well worth it for possessors of these treasures of old needlecraft to be reminded of this invention.

However, they cannot be consulted about or undertake anything in the way of house decoration or restoration, even the complete installation of the electric lighting.

They also have a branch house in Edinburgh, trading as Morison & Co., Charlotte Square, a firm dating from the early part of the nineteenth century.

Forbearance

Hast thou named all the birds without a gun,
Loved the wood rose and left it on its stalk,
At rich men’s tables, eaten bread and pulse,
Unarmed faced danger with a heart of trust And loved too well a high behavior In man or maid that thou from speech refrained, Nobility more nobly to repay?
Oh, be my friend and teach me to be thine!
—Ralph Waldo Emerson

Terminology

A coatee was a type of tight fitting uniform coat or jacket, which was waist length at the front and had short tails behind. The coatee began to replace the long tail coat in western armies at the end of the eighteenth century but was itself superseded by the tunic in the mid nineteenth century.

Carrickmacross lace is a form of lace that may be described as decorated net. A three-layer 'sandwich' is made consisting of the pattern (at the bottom), covered with, first, machine-made net and then fine muslin, through which the pattern can be seen. A thick outlining thread is stitched down along the lines of the pattern, sewing net and fabric together. Loops of thread known as 'twirls' are also couched along the outer edge. The excess fabric is then cut away. Some of the net is then usually decorated further with needle-run stitches or small button-holed rings known as 'pops'. Occasionally bars of buttonhole stitches are worked over fabric and net before both are cut away.

The Briolette Diamond - one of the fascinating antique diamond cuts.

 Mrs. Eliza Davis Aira, “In the Path of the Purchaser,” in the Cunard Daily Bulletin: The Leading and Most Influential Atlantic Ocean Daily Newspaper, Liverpool: The Cunard Steam Ship Co. Ltd., Summer Number, 1912, p. 78-89.

🛍️ Key Highlights & Engaging Content

This feature highlights premier establishments catering to wealthy transatlantic travelers, offering insights into the clothing, accessories, and home goods sought after by elite passengers aboard ships like the RMS Lusitania, Mauretania, and Titanic.

Here are some of the most engaging aspects of this article:

1️⃣ Jaeger Hygienic Clothing: The Height of Travel Comfort 🏕️🧣

🔹 Specializes in pure wool garments, ideal for travelers.

🔹 Featured items: knitted coats, bathrobes, pajama suits, yacht sheets, and blouses.

🖼 Notable Image: Jaeger Pure Wool - Traveler's Outfits for All Seasons 📸 (GGA Image ID # 2244a5a216)

2️⃣ Paquin Ltd.: Parisian Elegance in London 🇫🇷👗

🔹 Renowned couture house offering haute couture gowns, millinery, corsets, and furs.

🔹 Styles reflect the Edwardian fascination with draping, embroidery, and delicate detailing.

🖼 Notable Image: Paquin: London, Paris, Buenos Aires - Haute Couture Models 📸 (GGA Image ID # 2244cc5498)

3️⃣ MacDougall & Co.: Scottish Tweeds & Sporting Attire 🏴🧥

🔹 Highland dress specialists providing hand-woven Scottish tweeds, tailored suits, sporting attire, and motor coats.

🔹 Royal patronage from King George V and Queen Mary.

🖼 Notable Image: By Royal Appointment to His Late Majesty King Edward VII – MacDougall and Company Limited 📸 (GGA Image ID # 22450dd4c3)

4️⃣ Inglis & Tinckler: The Finest Irish Linens & Laces ☘️🪡

🔹 Hand-embroidered blouses, monogrammed handkerchiefs, lace-trimmed linens, and baby gifts.

🔹 A showcase of Ireland’s rich textile heritage, appealing to American travelers seeking quality souvenirs.

🖼 Notable Image: Depot for Irish Peasant Industries – Inglis & Tinckler 📸 (GGA Image ID # 22454e4260)

5️⃣ J. C. Vickery: Royal Jeweler & Leather Goods Expert 👑💍

🔹 Specializes in fine gold, silver, tortoiseshell, and leather accessories.

🔹 Offers customized vanity cases, jewelry, and royal-commissioned items.

🖼 Notable Image: J. C. Vickery, Their Majesties’ Jeweler and Silversmith 📸 (GGA Image ID # 22460a2bc6)

6️⃣ Spink & Son, Ltd.: Antique Silverware & Coin Collectors’ Paradise 🏆🪙

🔹 Offers a prestigious collection of old English silverware, rare coins, and antiquities.

🔹 Especially appealing to history lovers, collectors, and museum curators.

🖼 Notable Image: By Royal Appointment to H.M. the King – Spink & Son, Ltd. 📸 (GGA Image ID # 224655d180)

7️⃣ E. M. Hodgkins: French Furniture & Miniature Paintings 🇫🇷🖼️

🔹 Specializes in 18th-century French furniture, Cosway miniatures, and original paintings.

🔹 Branches in London, Paris, and New York, catering to wealthy transatlantic travelers furnishing their homes.

🖼 Notable Image: E. M. Hodgkins - Works of Art, Drawings, and Pictures 📸 (GGA Image ID # 22472aa291)

8️⃣ Hunt & Roskell / J. W. Benson, Ltd.: Luxurious Jewelry 💎✨

🔹 Sells fine pearls, diamond-studded pendants, and antique platinum jewelry.

🔹 Specializes in rare English silver and collector’s pieces.

🖼 Notable Image: Fine Pearls – Hunt & Roskell, Ltd. 📸 (GGA Image ID # 224803c892)

9️⃣ Turner Lord & Co.: The Decorative Masterminds Behind the Mauretania 🚢🏡

🔹 Experts in interior decoration and luxury home furnishings.

🔹 Known for designing the opulent interiors of the RMS Mauretania.

🖼 Notable Image: Part of a Room That Will Be Seen at Our Galleries – Turner Lord & Co. 📸 (GGA Image ID # 2248c7e0b0)

🔟 Grafton Hotel & Lacon & Ollier’s Opera & Theatre Agency 🎭🏨

🔹 Grafton Hotel offers affordable luxury accommodations for transatlantic travelers.

🔹 Lacon & Ollier’s Agency provides theatre, opera, and event tickets for visitors in London.

🖼 Notable Images:

🔹 Grafton Hotel – Close to the Principal London Termini 📸 (GGA Image ID # 2247e2a2f0)

🔹 Opera & Theatre Tickets – Lacon & Ollier’s 📸 (GGA Image ID # 2248bf484b)

📚 Educational & Historical Insights

This article is a goldmine for historical research, offering:

🔹 Primary source material on Edwardian-era shopping habits.

🔹 Insight into high-society fashion and luxury brands catering to transatlantic travelers.

🔹 A look at early 20th-century marketing strategies, as businesses targeted wealthy Americans and Europeans traveling aboard Cunard liners.

🔹 Connections to maritime history, as these items were curated for passengers on ocean voyages.

For students and researchers, this article can serve as:

🔹 A historical reference for Edwardian fashion and retail trends.

🔹 A primary source on luxury travel during the height of ocean liner travel.

🔹 A window into the world of wealthy passengers aboard the Titanic, Lusitania, and Mauretania.

🎓 Final Thoughts & Recommendations

This incredibly detailed shopping guide from 1912 offers a rich cultural and historical perspective on elite ocean travel, fashion, and luxury goods. It provides a fascinating look at the Edwardian consumer experience, helping us understand the lifestyles of wealthy transatlantic travelers.

🔍 Research & Writing Tip for Students:

When writing essays on early 20th-century fashion, maritime history, or the Titanic era, consider using GG Archives' rich primary source materials. These historical documents bring authenticity to your research, providing unique insights into how ocean travel shaped global consumer trends.

This article is not just about shopping—it’s a window into a world of luxury, craftsmanship, and ocean travel that vanished with the golden age of steamships. 🚢✨