Dromedary Dates (Hills Bros.)
Moist, luscious, golden Dromedary Dates—nature’s confection from the Garden of Eden—are primarily selected from the season’s choicest crop. They are healthy, easy to digest, and perfect for children. Rich in natural sugar, they are most valuable for giving fuel and energy to the body (a fact worth your consideration).
Advertisement: Serve Dromedary Dates on Cereal © 1920 The Hills Brothers Co. Good Housekeeping Magazine, December 1920. GGA Image ID # 21c7271686
Any cereal served with Dromedary Dates — pitted and cut in two—makes a delicious, nourishing dish. No other sugar need be used, for the natural date sugar sweetens the cereal just enough and adds a desirable food value.
Children need no coaxing to eat their morning dish of cereal w hen Dromedary Dates are added. Also in desserts, salads, muffins, and breads they are very satisfying.
Gathered in far-off Arabia, where they grow the finest dates in the world, Dromedary Dates come to you in dust-tight packages that keep the dates as clean, fresh, and moist as though just picked.
Many new and pleasing ways to serve Dromedary Dates are suggested in our latest “1920 RECIPE BOOK.” Free on request.
The Hills Brothers Company, New York.
Advertisement: Serve Dromedary Dates on Salads © 1920 The Hills Brothers Co. Woman's Home Companion, April 1921. GGA Image ID # 21c719c6d9
One can not imagine a more tempting or easily made salad. It consists of Dried Dates, oranges, and lettuce. This pleasing combination can be served at all seasons.
Moist, luscious, golden Dromedary Dates—nature’s confection from the Garden of Eden—are specially selected from the season’s choicest crop. They are healthy, easy to digest, and perfect for children. Rich in natural sugar, they are most valuable for giving fuel and energy to the body (a fact worth your consideration).
Serve Dromedary Dates at meals and between meals—just as they come from the package or in interesting combinations with other foods—stuffed in desserts, breads, muffins, and cereals. Our Free Booklet tells many alluring ways to serve Dromedary Dates.
THE one-humped Dromedary is often the swiftest means of crossing the Far East desert. Their drivers and guides depend chiefly upon dates for their sustenance. The best of this luscious, nourishing food is brought fresh to your table in each package of Dromedary Dates.
The Hills Brothers Company, New York
Advertisement: For a Merry Chirstmas, Serve Dromedary Dates © 1923 The Hills Brothers Co. Woman's Home Companion, December 1923. GGA Image ID # 21c6f500d3
For a Merry Christmas-- December 26th!
SWEETS for Christmas? Let there be plenty of them! But let them be sweets that boys and girls can enjoy to their hearts’ content without painful regrets the day after.
Dromedary Dates—Nature’s wholesome sweets —pile the candy dishes full of them; stuff them with nuts, peanut butter, and coconut; serve them with Christmas dinner—here are three tempting dishes.
Let us all make merry with these golden sweets which the wise old masters of living have given us—Dromedary Dates, straight from the land whence Christmas came.
THE HILLS BROTHERS COMPANY
NEW YORK
Dromedary Products: Dromedary Golden Dates from the Garden of Eden. Dromedary Fresh Keeping Cocoanut that stays fresh in the ever-sealed container, Dromedary Peels, the choicest of citron, orange, and lemon, is sliced and separately wrapped in one package.
Dromedary Dates Advertising Campaign (1920-1923)
Campaign Overview
The Dromedary Dates campaign, spanning from 1920 to 1923, showcases the agency's ability to craft evocative, narrative-driven advertising that connects everyday products to exotic origins and wholesome, family-focused values. The campaign positions Dromedary Dates as "nature's confection," blending their unique health benefits with culinary versatility and emotional ties to cherished traditions like Christmas.
Key Messaging Highlights
- Health and Nutrition:
- Emphasized the nutritional benefits of Dromedary Dates as a natural, easily digestible source of energy, particularly valuable for children and families.
- Highlighted their rich natural sugar content as a healthy alternative to processed sweeteners, appealing to health-conscious consumers.
- Exotic and Wholesome Appeal:
- Linked the product to its exotic origins in "far-off Arabia," evoking an image of authenticity and quality.
- Leveraged the narrative of dates as a staple for desert travelers, underscoring their long-standing reputation as a sustaining and nourishing food.
- Culinary Versatility:
- Positioned Dromedary Dates as a perfect addition to both everyday meals (cereals, salads, breads) and special occasions (Christmas candies, desserts).
- Provided recipe suggestions and promoted a free booklet to encourage creative uses, enhancing engagement and brand loyalty.
- Seasonal and Emotional Connection:
- Tied the product to festive traditions, particularly Christmas, as "nature's wholesome sweets," appealing to families looking for healthier yet indulgent holiday treats.
- Packaging and Freshness:
- Highlighted the dust-tight packaging, ensuring dates remained as clean, moist, and fresh as if just picked, reinforcing quality and reliability.
Creative Execution
The advertisements utilized lush descriptions ("golden," "moist," "luscious") and romanticized imagery, such as the "Garden of Eden," to create an aspirational narrative. Visuals and taglines reinforced the wholesome and exotic qualities of the product, while practical recipes ensured relatability and everyday utility.
Portfolio Significance
This campaign exemplifies the agency's ability to:
- Build a strong emotional and sensory narrative around a product.
- Seamlessly integrate exotic allure with practical, family-friendly appeal.
- Leverage seasonal traditions to create enduring brand associations.
- Combine health messaging with culinary creativity to differentiate a commodity product.
Key Results (Anticipated Impact)
By presenting Dromedary Dates as a wholesome, versatile, and premium offering, the campaign reinforced the product's position in both daily and special occasion contexts. Its appeal to health-conscious, family-oriented consumers ensured a lasting impact, making it a standout addition to the agency’s portfolio for its innovative storytelling and strategic alignment with consumer values.
