Ryzon Baking Powder

RYZON, The Perfect Baking Powder, is composed of three ingredients. Two of them, bicarbonate of soda and cornstarch, are used in nearly all baking powders. The third, monosodium phosphate, is new. The desirability of a phosphate baking powder has long been known.

Indeed, phosphates in food are necessary for life. Scientific genius made possible the adaptation of pure monosodium phosphate to baking powder use, making possible the production of RYZON, The Perfect Baking Powder.

The Story of RYZON

For many years, the General Chemical Company has been supplying baking powder materials to other manufacturers. During this time, the eminent scientists on this company's research staff have been studying the baking powder problem—how to produce a pure, healthful, efficient baking powder.

With every facility at hand and the foremost scientific minds in America at work, it is not surprising that The Perfect Baking Powder has been produced. But these scientists did not stop at their own judgment.

RYZON was submitted to food experts, master chefs, and domestic science teachers and pronounced perfect by them before it was finally introduced to American housewives.

Advertisement: Ryzon - The Economical Baking Powder. Forcast Magazine, October 1920. © October 1920 General Chemical Co. GGA Image ID # 21c76d61f2

RYZON - the Economical Baking Powder

IT IS TRUE ECONOMY to use a dependable, high-quality baking powder. Ryzon has proved, after thorough testing, that it can be depended upon for scientific accuracy and strength. Its use makes successful baking possible, and suitable materials are never wasted.

Being lighter than other baking powders, Ryzon yields more spoonfuls to the pound.

From the beginning, household experts recognized the features that make Ryzon the economical baking powder and the "Perfect Baking Powder!" Their endorsement has helped introduce it into home kitchens all over the country.

Ryzon is packed in full 16-ounce pounds—also 35c and 20c packages. A pound tin of Ryzon and a copy of the Ryzon Baking Book will be sent free, postpaid, to any household science teacher who writes us on school stationery, giving official position.

GENERAL CHEMICAL CO.
FOOD DEPARTMENT
NEW YORK

Advertisement: Ryzon - The Way to Better Baking. American Cookery Magazine, May 1917. © May 1917 General Chemical Co. GGA Image ID # 21c786f697

The Way to Better Baking

In days gone by, inaccurate measurements—the indefinite cupful, the approximate teaspoonful, too much or too little for perfect baking results—made “luck” a significant factor in culinary domains. With the appearance of the RYZON Baking Book as a fitting companion for RYZON -- THE PERFECT BAKING POWDER, the level spoon measurement—the standard of modern cooking schools—was adopted, and better baking was assured.

Ryzon is strictly an American pure food product—not an improved baking powder but an entirely new one, made by expert chemists with a definite purpose—baking powder perfection. It has won the approval of the greatest of our food authorities.

The Ryzon Baking Book is distinguished by the simplicity of its directions, which ensure accuracy, and by the wide scope of its information—it covers Quick Breads, large cakes, Small Cakes, Puddings, Camp Cooking, Savory Dishes, and Candy.

This Book is priced at $1.00 unless obtained through your grocer. If he cannot supply it, send $1.00, for which we will mail you the RYZON Baking Book and a 35c one-pound can of RYZON postpaid.

Satisfaction guaranteed.

GENERAL CHEMICAL CO.
FOOD DEPARTMENT
NEW YORK

If you are a domestic science teacher, the Book and a can of Ryzon will be sent to you free of charge. You will request them in your official capacity on your school stationery.

Advertisement: Ryzon - The Way The Egyptians Raised Their Dough. Forecast Magazine, January 1920. © January 1920 General Chemical Co. GGA Image ID # 21c7c354cd

How did the ancient Egyptians raise their dough?

Four thousand years ago, the Egyptians leavened their bread with sourdough left from the last baking—dough that was whole of all manner of yeasts and bacteria from the air.

This has been proved by microscopic examination of barley bread found in ancient Egyptian tombs. Not the least interesting part of this is that the same primitive method has persisted for literally thousands of years and is even today in use in sections of Europe and the countries of the southern hemisphere.

Since then, many new methods of leavening have been developed, but the latest chapter is baking powder, and the final development in baking powder is Ryzon. It is made of pure, healthful, economical ingredients combined with scientific accuracy.

Ryzon is packed in full 16-ounce pounds—also in 256 and 156 packages. The new Ryzon Baking Book (original price $1.00), containing 250 practical recipes, will be mailed postpaid upon receipt of 30c in stamps or coins, except in Canada. A pound tin of Ryzon will be sent free, postpaid, to any domestic science teacher who writes to us on school stationery, giving an official position.

GENERAL CHEMICAL CO.
FOOD DEPARTMENT
NEW YORK

Advertisement: Ryzon - Hens Hadn't Gone on Strike. Forcast Magazine, February 1920. © February 1920 General Chemical Co. GGA Image ID # 21c87bd6cb

Hens hadn't gone on strike in those days.

Think of the shock the housewife of today would get if she opened a cookbook to a recipe for a simple cake and read, "Take twenty-two eggs!"

Recipes calling for as many as thirty-six eggs and even "common biscuits" using six eggs were no novelties to the homemaker of the olden days!

But now, thanks to careful study and persistent scientific research, delicious cakes are prepared without depending on a large quantity of precious eggs to make them light and digestible. This is especially true with the use of Ryzon, the Perfect Baking Powder, which is the latest chapter in the history of leavening agents. It is accurate, scientific, economical, and absolutely dependable.

Ryzon is packed in full 16-ounce pounds—also 25c and l5c packages. The new Ryzon Baking Book (original price of $1.00), containing 250 practical recipes, will be mailed and postpaid upon receipt of 30c in stamps or coins, except in Canada. A pound tin of Ryzon will be sent free, postpaid, to any domestic science teacher who writes us on school stationery, giving official position.

GENERAL CHEMICAL CO.
FOOD DEPARTMENT
NEW YORK

Advertisement: Ryzon - A "Cheap Cake." Forecast Magazine, March 1920. © February 1920 General Chemical Co. GGA Image ID # 21c8da1844

A "CHEAP" CAKE

What fascinating reading there is in the old cookbooks! Their calm way of ordering "a pound and a half of butter" for a cheap seed- cake! And how queer it sounds now to read of "ale yeast" to make a cake rise!

The housewives of that day never knew baking powder's wonderful convenience and time-saving benefits; they did not have the advantage of Ryzon, the perfect baking powder, whose scientific accuracy and reliability were unparalleled.

Ryzon is the latest chapter in the interesting history of leavening. With it and the work of domestic science experts, the progress of baking has made big strides toward better and more wholesome living.

Ryzon is packed in full 16-ounce pounds—also 25c and 15c packages. The new Ryzon Baking Book (original price $1.00), containing 250 practical recipes, will be mailed postpaid upon receipt of 30c in stamps or coins, except in Canada. A pound tin of Ryzon will be sent free, postpaid, to any domestic science teacher who writes to us on school stationery, giving the official title.

GENERAL CHEMICAL CO.
FOOD DEPARTMENT
NEW YORK

Advertisement: Ryzon - Before Baking Powder. Forcast Magazine, April 1920. © April 1920 General Chemical Co. GGA Image ID # 21c8eb0288

Before we had Baking Powder

The oldest form of baking powder was sour milk and baking soda. Various substitutes came to take the place of lactic acid, which the sour milk contains—in 1837 in England, for example, it was hydrochloric acid.

And of all the strange ingredients that have gone into food in the history of cooking, what could be more startling than hydrochloric acid!

The uncertainty of this method, to say nothing of the actual danger of using a corrosive poison, makes this one of the most interesting chapters in the study of leavening agents.

From that time until the production of Ryzon was a long stride. Ryzon, The Perfect Baking Powder combines pure, healthful ingredients with scientific accuracy, economy, and depend-
ability.

Ryzon is packed in full 16-ounce pounds- also 25c and 156 packages. The net Ryzon Baking Book (original price $1.00), containing 250 practical recipes, will be mailed postpaid upon
receipt of 30e in stamps or coins, except in Canada. A pound tin
of Ryzon will be sent free, postpaid, to any domestic science
teacher who writes us on school stationery, giving the official title.

GENERAL CHEMICAL CO.
FOOD DEPARTMENT
NEW YORK

Advertisement: Ryzon - When Cakes Took Hours. Forcast Magazine, May 1920. © May 1920 General Chemical Co. GGA Image ID # 21c8ef57e4

When cakes took hours to prepare

Today's woman would hold up her hands in horror should a cake recipe casually instruct her to beat the ingredients for two hours—two hours! not counting all the getting ready and baking! But this was no uncommon matter in quaint old cookbooks of a century ago.

Baking powder, however, has changed all that. The latest development in the history of leavening agents is Ryzon, the Perfect Baking Powder. Now, light, delicate cakes, quickly and easily prepared, are no longer dependent upon hours of beating.

Expert scientific study and experimenting—and the availability of accurate, reliable ingredients such as Ryzon—are raising the standard of baking.

Ryzon is packed in full 16-ounce pounds—also 25c and 15c packages. The new Ryzon Baking Book (original price $1.00), containing 250 practical recipes, will be mailed postpaid upon receipt of 30c in stamps or coins, except in Canada. A pound tin of Ryzon will be sent free, postpaid, to any domestic science teacher who writes to us on school stationery, giving an official position.

GENERAL CHEMICAL CO. FOOD DEPARTMENT, NEW YORK

Advertisement: Ryzon - The Healthful Baking Powder © September 1920 General Chemical Co. GGA Image ID # 21c900a805

RYZON - the Healthful Baking Powder

RYZON has more than one claim to being a healthful baking powder!
Its principal ingredient is monosodium phosphate, which is a necessary constituent of our food. All Ryzon ingredients are the purest and best obtainable. Every step in its manufacture is characterized by scrupulous cleanliness.

Because of its scientific accuracy, unvarying quality, and strength, cakes, biscuits, and pastries made with Ryzon always produce wholesome and digestible food.

Ryzon is packed in full 16-ounce pounds—also 35c and 20c packages. A pound tin of Ryzon and a copy of the Ryzon Baking Book will be sent free, postpaid, to any household science teacher who writes us on school stationery, giving official position.

GENERAL CHEMICAL CO.
FOOD DEPARTMENT
NEW YORK

Advertisement: Ryzon - More Teaspoonfuls to the Pound © October 1920 General Chemical Co. GGA Image ID # 21c92610db

More Teaspoons to the Pound!

Even though Ryzon Baking Powder is exceedingly high in leavening power, it is much lighter in weight.

This means more teaspoonfuls— and more bakings—to the pound.
This is one reason why Ryzon is so economical.

Another reason for its economy is that Ryzon is sure. Used according to directions, it never fails to produce perfect results.
Ryzon is pure and wholesome—as the country’s foremost food experts have testified.

Ryzon is the most efficient and reliable. This has been demonstrated by the tests of leading household scientists and by its almost universal use in
the finest hotels and restaurants.

Hundreds of thousands of delighted women throughout the land have already insured their baking by using Ryzon.

Get your first can of this Perfect Baking Powder from your grocer today.
Ryzon is packed in 16-ounce pounds and 200 and 356 packages. The Ryzon Baking Book (original price $1.00), containing 250 practical recipes, will be mailed postpaid upon receipt of 30c stamps or COI, except in Canada. Or if you purchase Iwo or more pounds of Ryzon at once from your grocer and send us his name and address promptly, we will mail you a Ryzon Baking Book free.

GENERAL CHEMICAL CO.
FOOD DEPARTMENT
NEW YORK

Ryzon Baking Powder Advertising Campaign

Campaign Overview

The Ryzon Baking Powder campaign exemplifies the agency’s expertise in blending science, nostalgia, and practicality to position a product as both innovative and essential. The campaign highlights Ryzon as "The Perfect Baking Powder," capitalizing on its unique ingredient (monosodium phosphate), scientific accuracy, and consistent quality to appeal to homemakers and professionals alike. This multi-faceted approach established Ryzon as a household name synonymous with reliable and economical baking.

Key Messaging Highlights

• Scientific Innovation:
  • Ryzon was positioned as a cutting-edge product, developed by leading scientists at General Chemical Co., who leveraged advancements in food chemistry to create a reliable and healthful baking powder.
  • Emphasized the inclusion of monosodium phosphate, a necessary dietary component, distinguishing Ryzon from competitors.
• Economy and Efficiency:
  • Highlighted Ryzon’s lighter weight, which resulted in more teaspoonfuls per pound, increasing value for consumers.
  • Reassured users that Ryzon’s consistent performance prevented waste of ingredients, making it a cost-effective choice.
• Health and Purity:
  • Asserted Ryzon’s health benefits through its pure ingredients and cleanliness in production.
  • Reinforced its role in producing wholesome and digestible baked goods.
• Practical Support for Homemakers:
  • Promoted the Ryzon Baking Book, a comprehensive guide with 250 recipes, as a valuable companion for users, ensuring successful baking with standardized measurements and clear instructions.
  • Offered the book and product samples to domestic science teachers, enhancing credibility and promoting educational outreach.
• Connection to History and Tradition:
  • Wove narratives comparing Ryzon to ancient and historical leavening methods, showcasing how baking has evolved while positioning Ryzon as the pinnacle of modern innovation.
  • Romanticized the evolution from labor-intensive, unreliable methods to the ease and precision of Ryzon.
• Emotional Resonance:
  • Leveraged nostalgia with references to “quaint old cookbooks” and the challenges faced by past generations, contrasting them with the convenience Ryzon offered.
  • Associated baking with joy, tradition, and family, positioning Ryzon as central to creating cherished memories.

Creative Execution

The campaign’s advertisements were rich with storytelling and visual cues, such as references to historical baking methods and imagery of well-equipped kitchens. The tagline “The Perfect Baking Powder” reinforced Ryzon’s unique selling proposition, while the Baking Book provided a tangible resource, deepening engagement and loyalty.

Portfolio Significance

This campaign underscores the agency’s ability to:

• Integrate technical and scientific messaging with accessible, relatable narratives.
• Build consumer trust through endorsements by food experts and educational partnerships.
• Differentiate a commodity product by leveraging innovation, economy, and tradition.

Key Results (Anticipated Impact)

By combining technical accuracy with practical benefits and emotional appeal, the Ryzon campaign not only educated consumers about the product’s superior qualities but also established a strong brand identity. Its focus on reliability, economy, and health made it a staple in American kitchens, illustrating the agency’s success in aligning product features with consumer needs and aspirations.